LONDON, April 6, 2011 /PRNewswire/ -- Toluna, the world's
leading online research panel and technology provider are giving
their 4 million panellists a voice on the move.
With the launch of the Toluna iPhone application, members can
create polls in seconds and get thousands of answers from the
global community direct to their iPhone. Expanding the service to
mobile increases the speed to reach the global community and
reduces the response time far more than traditional market
research.
Frank Smadja, Senior Vice
President of Research & Development stated on the release of
the app: "The launch of the free Toluna app allows our already
highly engaged members even more freedom to post and comment on
polls and opinions. Including the real time functionality of
toluna.com ( http://www.toluna.com/ ) our members can tap into what
the world thinks - anytime, anywhere. Continually striving for
innovation, Toluna looks to new techniques and technologies in
order to communicate with consumers, how and when they want to.
Whether it's looking for local information, recommendations or
political opinions, public opinion can be formed in the palm of
their hands."
The app is available for download in the app store now - for
free. View Here
(http://itunes.apple.com/app/toluna-people-opinions-polls/id428253034)
About Toluna
Toluna is the world's leading independent online panel and
survey technology provider to the global market research industry.
The company provides online sample and survey technology solutions
to the world's leading market research agencies, media agencies and
corporations, from its 17 offices in Europe, North
America and Asia
Pacific.
Unlike other panel providers, Toluna has developed a unique
online community approach to the management of its panels. Through
the use of web 2.0-based technology it has created the world's
first social voting community site toluna.com, focusing on
maximizing panellist engagement to offer increased survey
responsiveness and data reliability to its clients.
In addition Toluna is enabling organisations to generate
valuable customer insight by creating, hosting and managing their
own online communities using its software as a service community
management solution; PanelPortal. Toluna's portfolio of research
technology solutions also include Quicksurveys- an online
self-service tool that enables you to ask up to 15 questions and
receive 2,000 responses in a few hours, Interactive Voice Response,
mobile survey capabilities and BrandSpector a new approach to
measuring the efficiency and effectiveness of online advertising
campaigns using Toluna's online panel.
Contact: t: +44(0)20-3058-5000 / contact-uk@toluna.com