STAMFORD, Conn., August 1, 2014 /PRNewswire/ -- Alberto VO5®,
the legendary hair care brand and America's best beauty value known
for its 5 Essential Vitamin formula delivering extraordinary
results at affordable prices, today launched its second annual
"National Anti-Frizz Month," empowering women to fight August's dog
days through expert advice, deep savings on VO5 frizz-taming
products and a Hot Oil Hot Summer Sweepstakes offering
chances to win big with cash and other prizes.
Key among that mane-taming advice: understanding why frizz
happens, and the roles that "good oils" and pre-treatment play in
keeping hair manageable, healthy and beautiful. "Frizz is
caused when water, found in humid hair, modifies hair's structural
protein, causing our hair cuticles to let loose, and literally
spring out of control," said Nina
Riley, VP of Marketing for Alberto VO5. "The key is
preventing that process early-on, starting with pre-treating the
hair before shampooing with products like VO5 Hot Oil Treatment,
which smooth out the cuticle and keep frizz from taking
hold."
Those who dread August's frizz-inducing tropical atmosphere are
far from alone. A study conducted by VO5 found that
approximately 87 percent of US women deal with frizzy hair, 25
percent of whom have resorted to measures as drastic as staying
home on bad hair days.
To help prevent and manage frizz, VO5 recommends a five-step
process, from pre-shampoo treatment through styling:
- Step 1 – Pre-Shampoo Treatment. VO5 pioneered mass
Hot Oil Treatment, with a 5-vitamin and protein rich formula
to moisturize and condition hair from roots to ends, helping
to restore shine, strength and silky softness while smoothing hair
cuticles and helping prevent frizz. One minute once a week is all
it takes to avoid frizz.
- Steps 2 & 3 – Shampoo and Condition. Products like
VO5 Salon Series Smooth + Sleek Shampoo and Conditioner
contain a unique smoothing complex that helps manage unruly hair
and help eliminate frizz, pronto!
- Step 4 – Styling Prep. VO5 Salon Series Anti-Frizz
& Shine Styling Cream preps hair for the rigors of styling by
nourishing hair, reducing frizz and boosting shine.
- Step 5 – Finish. Use Perfect Hold Non-Aerosol
Hairspray to help fortify your hair for a healthy shine that
perfectly finishes any style.
All throughout August, Alberto VO5 will offer frizz fighting
tips and tricks on its website, featuring expert advice on video
from Monique Frausto of Curves and
Chaos and Jill Seiman of Glamamom, a
frizz-fighting toolkit and coupons for VO5 product. On the VO5
Facebook page and website, VO5 fans will have the chance to win up
to $5,000 in cash and Alberto VO5
products through a Hot Oil Hot Summer Sweepstakes.
For more information on Alberto VO5 products, please visit
www.vo5haircare.com or www.Facebook.com/VO5.
About High Ridge Brands
Headquartered in Stamford, CT, High Ridge Brands owns the
Alberto VO5® brand in the U.S. and Puerto Rico, Rave®, White Rain®
and Coast® hair care products globally, as well as the
Zest® in the U.S., Puerto
Rico and Canada. For more information, please visit
www.highridgebrands.com.
Video -
https://www.youtube.com/watch?v=CmivxPayJTQ&feature=youtu.be
SOURCE High Ridge Brands