ATTRAQT Group PLC TECHNOLOGY PARTNERSHIP SIGNED WITH YUDU MEDIA
05 August 2015 - 4:01PM
RNS Non-Regulatory
TIDMATQT
ATTRAQT Group PLC
05 August 2015
5 August 2015
ATTRAQT Group plc
("ATTRAQT", the "Group" or the "Company")
TECHNOLOGY PARTNERSHIP SIGNED WITH YUDU MEDIA
ATTRAQT and YUDU Media to develop new joint service offering
ATTRAQT Group plc (AIM: ATQT), a leading provider of eCommerce
visual merchandising, site search and recommendation technology, is
pleased to announce that it has signed a memorandum of
understanding ('MOU') with mobile digital catalogue app developer
YUDU Media ('YUDU'), to develop 'Live Catalog', a joint service
offering using ATTRAQT's visual merchandising platform and YUDU's
digital catalogue technology.
ATTRAQT's Freestyle Merchandising ('FSM') platform enables
retailers to manage how products are merchandised on their
eCommerce sites, and under the terms of the MOU, YUDU's existing
clients will be able to add ATTRAQT's FSM technology to their
mobile apps. YUDU's technology allows companies to convert product
catalogues and retail websites into a mobile digital catalogue app
and similarly, ATTRAQT's existing customers will be able to
integrate the FSM technology used on their eCommerce sites into a
new YUDU-developed mobile catalogue app.
This is ATTRAQT's first technology partnership, allowing the
Group to extend the use of its FSM technology into new market
segments. Live Catalog will enable retailers to add real-time
visual merchandising techniques, such as personalised promotions
and special offers, and other rapidly-changing content to their
digital catalogues.
ATTRAQT and YUDU have already completed the proof of concept,
which demonstrates the advantages of being able to merchandise
within a mobile app. Both parties expect to start marketing the
offering to their respective clients shortly. A white paper on the
new service offering is available from www.attraqt.com/digital
catalogs.html
André Brown, CEO of ATTRAQT Group plc, commented:
"We are delighted to be working with YUDU - our first technology
partnership where we are creating Live Catalog, a new service
offering for our customers. Combining ATTRAQT's Freestyle
Merchandising platform and YUDU's digital catalogue technology will
allow our customers to seamlessly incorporate the same visual
merchandising that they use on their eCommerce sites into a mobile
app. YUDU currently have over 220 retail clients who will now have
the option to use ATTRAQT's technology to enhance their
merchandising. We believe the partnership could be a very valuable
opportunity for our business and have been delighted by the
internal feedback we've had from the proof of concept."
Richard Stephenson, CEO of YUDU commented:
"We are pleased to be working with ATTRAQT to develop this joint
service offering for our customers. The ATTRAQT technology means
that YUDU's apps can now bring retailer catalogues to life with
current, personalised offers and content tailored to the user. We
have been able to produce great results for our clients, improving
sales conversion and enhancing the user experience and look forward
to working with the ATTRAQT team going forward."
For further information, please contact:
ATTRAQT Group plc via Newgate
André Brown, CEO
David Stirling, CFO
YUDU Media Tel: 0207 430 6612
Richard Stephenson, CEO
Laura Summers, Marketing Manager
N+1 Singer Tel: 020 7496 3000
Shaun Dobson, Lauren Kettle, Richard Salmond
Newgate Tel: 020 7680 6550
Tim Thompson, Adam Lloyd, Madeleine Palmstierna, Andre Hamlyn
About ATTRAQT
ATTRAQT launched its merchandising platform Freestyle
Merchandising in 2009 which included product recommendations, site
search and visual merchandising. The client base has now grown to
approximately 90 clients, including Tesco Clothing (part of Tesco
Plc (LSE: TSCO)), boohoo.com (LSE: BOO) and Superdry (LSE: SGP).
The Company has market presence in Western Europe and the US with
offices in London and Chicago. For more information please visit:
http://attraqt.com/
About YUDU Media
YUDU provides the software solutions for more than 220 retailers
with interactive App and Web digital catalog solutions. YUDU
Publisher is a cloud-based platform that allows easy publishing and
management of content with enhancement options of video, 3D product
views, interactive content and a full statistics package. The YUDU
SmartCat (R) unique feature automatically links product codes,
descriptions and prices ensuring that eCommerce sites and online
catalogs are fully in sync at all times. Clients include Screwfix,
Scotts and Co, Littlewoods and Lathwaites.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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