Online casino mobile app refresh raises the bar
with an upgraded experience anchored by the familiarity of a
best-in-class iGaming product
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Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today
announced a comprehensive upgrade to the Caesars Palace Online
Casino mobile app on iOS and Android. The new-look Caesars Palace
Online Casino app is now live and headlined by an industry-first
multi-lobby navigation layout that revolutionizes the online casino
experience with curated lobbies dedicated to popular game concepts,
including slots, table games, and Live Dealer.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240430084279/en/
Caesars Palace Online Casino Upgrades App
with First-of-its-kind Functionality (Photo: Caesars
Entertainment)
This extensive revamp of Caesars Palace Online Casino breaks the
mold of the typical online casino app design with a clean and
layered user experience modeled after a real-life casino floor
layout with areas devoted to specific game types. Users 21 and
older can get closer to the thousands of casino games they love via
a uniquely innovative online casino product fully dedicated to
serving the online casino customer and fit for the most iconic
brand in casino entertainment.
The Caesars Palace Online Casino app’s new functionality allows
players who know what they want to play to quickly access their
favorite games while also providing an enjoyable way for players
who are more interested in discovering new games to do so.
- Multi-lobby navigation – Caesars Palace Online Casino’s
multi-lobby navigation provides a player-first experience inspired
by the excitement of the iconic Caesars Palace Las Vegas casino
floor. Players have the innovative ability to explore curated
lobbies that house popular game concepts together, including slots,
table games, Live Dealer, and more.
- An experience “For You” – upon login, users will have
quick access to a “For You” tab in the app to pick up where they
left off. The For You tab emphasizes discoverability by
highlighting recent games played along with new and exciting titles
that might be interesting based on recent play.
- Lightning-fast functionality – the online casino
experience has never been faster with speed enhancements that jump
off the screen, like near-instant lobby and app loading times.
Players can also browse hundreds of titles sorted into curated
categories or use the easy-to-find search tool to instantly find
any game collection or specific game from anywhere in the app.
- An eye-catching customized interface – the paint is
still drying on the new app and game loading screens, which feature
Caesars Palace Online Casino’s signature colors. The natively built
interface provides the familiar feel of a best-in-class iGaming
product while leaning into modern design and providing a uniquely
innovative layout.
- New game pipeline – Caesars Palace Online Casino
regularly builds upon a treasure trove of exclusive Caesars-branded
games made possible through Caesars Digital’s partnerships with top
gaming providers. Whether enjoying the newly launched “Caesars
Palace Frenzy” produced by Games Global or fan-favorite CAESARS
CLEOPATRA by IGT, players should continue to expect a steady stream
of new bespoke and exclusive title additions alongside
player-centric promotions.
“We take pride in setting industry standards in everything we
do, and the online casino experience we provide to our players is
no exception,” said Matthew Sunderland, Senior Vice President and
Chief iGaming Officer at Caesars Digital. “The newly upgraded
Caesars Palace Online Casino app delivers on our player promise to
raise the bar in terms of functionality, ease of use, and
enjoyability. This new mobile app strengthens our ability to
provide our players with an experience that is fully customized to
their online play habits while leveraging our unrivaled Caesars
brands and omnichannel experiences that can’t be matched.”
“Caesars Palace Online Casino’s refresh is centered around
giving our online casino players an experience that stands out from
the ordinary,” said Michael Mastrangelo, Vice President of Product,
iGaming at Caesars Digital. “Our new mobile app redefines the
online casino player experience with seamless functionality and
product innovations that are brand new to the industry.”
Show-stopping rewards can be earned through Caesars Palace
Online Casino play via the platform’s integration with Caesars’
industry-leading customer loyalty program, Caesars Rewards®. All
online play earns Caesars Rewards Credits that players can redeem
for discounted getaways, world-class culinary experiences, curated
VIP experiences, and bonus cash in the app. Beyond the Empire,
Caesars Rewards members can also convert their Reward Credits to
Wyndham Rewards® points and redeem them for unforgettable stays at
more than 50,000 hotels, vacation club resorts and vacation rentals
worldwide.
Caesars Entertainment maintains its status as an industry leader
in Responsible Gaming and emphasizes Responsible Gaming education
across North America, including in jurisdictions where Caesars
Palace Online Casino operates. Caesars also enforces an enhanced
21+ gaming policy that mandates Caesars Rewards accounts are only
available to individuals 21 and older, where permitted by law. This
21 and older policy applies to all in-person and online casino
operations conducted by the Company. In March 2024, Caesars
Entertainment’s sports wagering platform, Caesars Sportsbook,
received the prestigious RG Check accreditation from the
Responsible Gambling Council. The accreditation recognizes
companies that achieve the highest standards for their Responsible
Gambling practices.
Caesars Palace Online Casino is the marquee iGaming platform for
Caesars Digital alongside Caesars Sportsbook & Casino,
Tropicana Online Casino, Harrah’s Online Casino, and WSOP.COM.
Those 21 and older in New Jersey, Pennsylvania, Michigan, West
Virginia and Ontario can download the Caesars Palace Online Casino
app on iOS and Android or visit caesarspalaceonline.com to enjoy an
expansive gaming catalog with favorites from Caesars Rewards
destinations and cutting-edge online casino games, including
American Roulette, slot games from best-in-class providers, Live
Dealer Blackjack, Baccarat, digital classics like Video Poker,
Progressive Jackpot slots and much more.
For real-time updates on new content offerings and to join the
empire of like-minded Caesars, players can engage with the Caesars
Palace Online Casino social handles at @CaesarsiCasino on X
(formerly Twitter), Instagram, and Facebook.
About Caesars Entertainment,
Inc. Caesars Entertainment, Inc. (NASDAQ: CZR) is the
largest casino-entertainment Company in the U.S. and one of the
world’s most diversified casino-entertainment providers. Since its
beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has
grown through development of new resorts, expansions and
acquisitions. Caesars Entertainment, Inc.’s resorts operate
primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado®
brand names. Caesars Entertainment, Inc. offers diversified gaming,
entertainment and hospitality amenities, one-of-a-kind
destinations, and a full suite of mobile and online gaming and
sports betting experiences. All tied to its industry-leading
Caesars Rewards loyalty program, the Company focuses on building
value with its guests through a unique combination of impeccable
service, operational excellence and technology leadership. Caesars
is committed to its employees, suppliers, communities and the
environment through its PEOPLE PLANET PLAY framework. Know When To
Stop Before You Start.® Gambling Problem? Call or text
1-800-GAMBLER. For more information, please visit
www.caesars.com/corporate.
Responsible Gaming Casino
app & website available in MI, NJ, PA, WV and ON only. Must
be 21+ and physically present in MI, NJ, PA and WV only. See
CaesarsPalaceOnline.com for full terms. Void where prohibited. Know
When To Stop Before You Start®. Gambling Problem? MI, NJ, WV, PA
(Affiliated with Harrah's Philadelphia): If you or someone you know
has a gambling problem, crisis counseling and referral services can
be accessed by calling 1-800-GAMBLER (1-800-426-2537) or WV: Visit
1800gambler.net; ON: Visit connexontario.ca or call 1-866-531-2600
or text CONNEX to 247247. Accruing Caesars Rewards credits is
currently not available in Ontario when using Caesars Palace Online
Casino and Caesars Sportsbook & Casino. ©2024, Caesars
Entertainment
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240430084279/en/
Brad Harwood, bharwood@caesars.com Dominic Holden,
dholden@caesars.com
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