Exide Technologies Partners with Multiple NASCAR Teams in Sport's Top Three Divisions for 2004
08 April 2004 - 11:00PM
PR Newswire (US)
Exide Technologies Partners with Multiple NASCAR Teams in Sport's
Top Three Divisions for 2004 LAWRENCEVILLE, N.J., April 8
/PRNewswire-FirstCall/ -- Exide Technologies, the "Official Battery
of NASCAR," is proud to announce multiple NASCAR team partnerships
for 2004, which will extend the Company's involvement in America's
fastest growing spectator sport. Exide Technologies (OTC:EXDTQ)
(BULLETIN BOARD: EXDTQ) ( http://www.exide.com/ ), a global leader
in stored electrical energy solutions, will expand its partnership
with four teams among NASCAR's top three divisions. The teams
include: the #0 Hass/CNC Racing Chevrolet driven by Ward Burton in
the NASCAR Nextel Cup Series; the #17 Reiser Enterprises Ford
driven by Matt Kenseth in the NASCAR Busch Series; the #6 Tommy
Baldwin Racing Dodge driven by multiple drivers in the NASCAR Busch
Series; and the #21 Innovative Motorsports Toyota driven by Hank
Parker, Jr. in the NASCAR Craftsman Truck Series. "We're ecstatic
to haveExide associated with such prominent teams in the sport of
NASCAR," said Mike Dever, Vice President of Marketing and Product
Development for Exide, which has been the "Official Battery of
NASCAR" since 1997. "While two of the teams are new to the Exide
family, we are looking forward to success with all four. Not only
will our high quality, track-proven batteries power these
competitive teams on the track, but fans also will have the chance
to win with various promotions we will conduct around our NASCAR
involvement." In 2004, Exide will adorn the racing vehicles and
transporters of Reiser Enterprises (as well as Kenseth's uniform),
Tommy Baldwin Racing and Innovative Motorsports. In addition, there
will be advertising and promotional opportunities with all four
teams, which includes Haas/CNC Racing. This season marks the third
consecutive year Exide and Tommy Baldwin Racing (TBR) have had an
association. As a part of the "Hungry Drivers" program, sponsored
by Ragu, Country Crock and Hellmann's, TBR will compete in 12 Busch
races with several young up-and-coming drivers, including Paul
Wolfe, Tracy Hines and Mark McFarland. Exide and Reiser Enterprises
began their association in 2003 as Kenseth, the reigning NASCAR
Nextel Cup Series Champion, captured two victories in 14 starts in
his Reiser entry in the Busch Series. This season, the Bayer-
sponsored team plans to run 10 events with Kenseth, who has 14
career wins in the Busch Series. Haas/CNC Racing begins its second
full season in NASCAR's premier series with a former Daytona 500
champ at the wheel of the NetZero machine. Burton, who has five
career triumphs in the Nextel Cup Series, has a best finish of
ninth in 2004 at Rockingham. He will compete in all 36 races.
Innovative Motorsports, a long-time player in the Busch Series, is
making its first venture into the NASCAR Craftsman Truck Series
with Toyota. Parker, Jr., son of famed fisherman Hank Parker, has
two Busch Series wins to his credit. The team, searching for
full-time primary sponsorship, plans to run the entire Truck Series
in '04. Exide, which has been affiliated the sport since 1993,
markets its leading brands of automotive batteries through
automotive aftermarket parts distributors and professional
installers nationwide. All automotive batteries, including the
NASCAR Select, the Exide 72 and the Exide 60, feature the NASCAR
trademark and NASCAR's "Performance" logo. Exide offers consumers,
installers and retailers promotional programs that enhance the
marketability of the officially licensed batteries of NASCAR. With
the aggressive marketing programs already in place through NASCAR,
and the innovative marketing approach of Exide Technologies,
consumers continue to request the leading brand of automotive
batteries for their cars and trucks. The premium NASCAR-branded
products, distributed through Exide's customer partnerships
throughout the United States and Canada, are available in 29
different automotive types, to fit most cars, vans, sport utility
vehicles and pick-up trucks on the road today. The Exide NASCAR
Select line is backed by a nationwide warranty of two years free
replacement, an 84-month limited warranty, and Exide's two-year,
24/7 roadside assistance protection. To locate an authorized Exide
dealer, call 1-800-START-IT, or log onto http://www.exide.com/ .
About Exide Technologies: Exide Technologies, with operations in 89
countries and fiscal 2003 net sales of approximately $2.4 billion,
is one of the world's largest producers and recyclers of lead-acid
batteries. The company's two global business groups -- industrial
energy and transportation -- provide a comprehensive range of
stored electrical energy products and services for industrial and
transportation applications. Industrial uses include network power
applications such as telecommunications systems, electric
utilities, railroads, photovoltaic (solar-power related) and
uninterruptible power supply (UPS); and motive-power applications
for a broad range of equipment uses, including lift trucks, mining
vehicles and commercial vehicles. Transportation applications
include automotive, heavy-duty truck, agricultural and marine, as
well as new technologies being developed for hybrid vehicles and
new 42-volt automotive applications. The company supplies both
aftermarket and original-equipment transportation customers.
Further information about Exide Technologies, its financial results
and other information can be found at http://www.exide.com/ .
Certain statements in this press release may constitute
forward-looking statements as defined by the Securities Litigation
Reform Act of 1995. As such, they involve known and unknown risks,
uncertainties and other factors that may cause the actual results
of the company to be materially different from any results
expressed or implied by such forward-looking statements. These are
enumerated in further detail in the company's Form 10-K.
DATASOURCE: Exide Technologies CONTACT: Media, Jeannine Addams or
Kristin Wohlleben, +1-404-231-1132, both of Tarkenton & Addams,
Inc.; or Investors, Doug Morris of Gavin Anderson & Company,
+1-212-515-1962 Web site: http://www.exide.com/
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