CHICAGO, Aug. 21, 2014 /PRNewswire/ -- This week, a
number of scouts are on the road for their annual crop tour across
the Midwest. Their four-day trek covers seven states and
approximately 70 percent of U.S. corn and soybean crops, but that
doesn't mean that they can't stay connected to agricultural
markets. In fact, they may be among the increasing number of
individuals who are accessing agricultural markets via smartphone
or tablet.
Photo - http://photos.prnewswire.com/prnh/20140821/138642
As technology has evolved, so too has the way market
participants access information about CME Group's agricultural
markets. Since 2011, the number of those accessing information
about agricultural products on the CME Group website through a
mobile device has increased 210 percent, to about 850,000 unique
visits in 2013. Of those visitors, five states led the pack in
smart phone and tablet visits: Illinois, Texas, Minnesota, New
York and California.
Information about corn accounted for more than a quarter of all
mobile views during 2013, followed by soybeans (17 percent) and
feeder cattle (9 percent).
Monitoring markets isn't the only thing market participants are
using those smart phones for. Technologically savvy American
farmers have discovered numerous ways to manage their risk with
mobile technology – from simple text messages to biomass imaging.
They can use satellite and infrared imagery to get a birds-eye look
at how plants are developing or to track crop growth. New
technology is leading to improved risk management for farmers and a
deeper understanding of profitability for both lender and
farmer.
An infographic and Open Markets blog post showcase the
growing number of people accessing agricultural market data through
mobile devices.
Disclaimer: The information provided in this infographic was
collected and is being used in an anonymous fashion consistent with
the CME Group privacy policy.
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SOURCE CME Group