NEW YORK, March 5, 2015 /PRNewswire/ -- Spring 2015 --
After the worldwide success of her best-selling fragrance Heat,
which debuted in 2010, Beyonce introduces her newest fragrance
Heat Wild Orchid.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7296254-beyonce-heat-wild-orchid-fragrance
A SPELLBOUND SCENT
Beyonce Heat Wild Orchid is an enticing, mouth-watering
fragrance that emits a fierce, feminine energy. Created in
collaboration with Firmenich Perfumer Honorine Blanc, it both
invites and intoxicates those who encounter it. At the heart of it
all is the Butterfly Orchid, believed to have magical aphrodisiac
qualities, which gives the scent its exotic signature. It is
enveloped by an addictive melange of fruits, florals and woods to
create a captivating and memorable scent.
The fragrance opens with a tantalizing trio of Pomegranate,
Coconut Water and Boysenberry giving the scent a sparkling allure.
In the heart, a distinctive floral duo of Honeysuckle and Blooming
Magnolia frame the Butterfly Orchid to create a brilliant and bold
bouquet. The base showcases simmering, sexy notes of Blonde Woods,
Skin Musks and Gilded Amber adding to its sensuality.
Top Notes: Pomegranate, Coconut Water,
Boysenberry
Middle Notes: Butterfly Orchid, Honeysuckle, Blooming
Magnolia
Bottom Notes: Blonde Woods, Skin Musks, Gilded
Amber
THE PACKAGING
The signature vintage glass flacon for the Beyonce Heat
collection, mimicking the sensual curves of a woman's body,
features the color of the year… the vibrant Radiant Orchid.
The top of the bottle is wrapped in a gold band inscribed with
Beyonce's name at its graceful neck. The secondary packaging
celebrates the beauty and sensuality of the Butterfly Orchid
intertwined with black organza and finished with a sophisticated
embossed gold logo and emblematic B for Beyonce.
THE CAMPAIGN
Beyonce has once again collaborated with legendary photographer
Michael Thompson to create a
stunning print campaign that communicates the captivating message
of Beyonce Heat Wild Orchid. Beyonce strikes a seductive
pose in a sexy, beaded dress surrounded by Wild Orchids and flowing
organza fabric.
THE COLLECTION
Eau de
Parfum
|
|
100ml/3.4
oz.
|
$59
|
50ml/1.7
oz.
|
$49
|
30ml/1.0
oz.
|
$39
|
15ml/0.5
oz
|
$20
|
Beyonce Heat Wild Orchid will be available starting
Spring 2015. It is the fifth fragrance in the award-winning Beyonce
Heat fragrance franchise.
About Coty Inc.
Coty is a leading global beauty company with net revenues of
$4.6 billion for the fiscal year
ended June 30, 2014. Founded in
Paris in 1904, Coty is a pure play
beauty company with a portfolio of well-known fragrances, color
cosmetics and skin & body care products sold in over 130
countries and territories. Coty's product offerings include such
global brands as adidas, Calvin
Klein, Chloe, Davidoff, Marc
Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
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SOURCE COTY