The Future is Meow: Groupon Rolls Out Grøüber––a New Service with Cat Drivers to Give People a Lift to Deals
01 April 2015 - 9:30PM
Business Wire
The cat's out of the bag and behind the
wheel
Today Groupon announced the debut of Grøüber
(www.groupon.com/grouber)––a revolutionary new car service with
feline drivers that provides people with affordable transportation
to their Groupon deals. Grøüber uses cars with GPS-guided red
lasers that signal the correct route to the four-legged captain
behind the wheel. In addition, Grøüber riders save more than just a
whisker of cash through fares that only decrease when demand
surges.
Grøüber riders save more than just a
whisker of cash through fares that only decrease when demand
surges. When prices don't surge, everyone's a cat person. (Photo:
Business Wire)
“We’ve yet to see anyone successfully tackle the
transportation-for-hire market, and launching our own service made
purrfect sense for Groupon because we have tens of millions of
customers looking to redeem deals without having to claw their way
through traffic,” said Barnicus Stapleton, feline fleet commander
and director of haulage and wellness, Groupon. “With Grøüber, we
make redeeming a Groupon even more seamless by having our cats
physically deliver customers to the business. And best of all, you
can be assured of a peaceful ride because everyone knows that cats
have complete indifference towards people.”
Here’s how the new service works: a customer requests a car
through the Grøüber mobile app to take them to use their Groupon
deal. During the ride, Grøüber cats stay relentlessly focused on
the red laser emitting from the front of the vehicle that keeps the
car on track to its intended destination. The trip and driver
gratuity are automatically paid for upon completion of the trip via
the Grøüber mobile app. Catnip tips are accepted only in Colorado
and Washington at this time.
Grøüber will eventually be available in every major U.S. market,
and riders can visit www.groupon.com/grouber to download the
Grøüber mobile app.
About Groupon
Groupon (NASDAQ: GRPN) is a global leader of local commerce and
the place you start when you want to buy just about anything,
anytime, anywhere. By leveraging the company’s global relationships
and scale, Groupon offers consumers a vast marketplace of
unbeatable deals all over the world. Shoppers discover the best a
city has to offer on the web or on mobile with Groupon Local, enjoy
vacations with Groupon Getaways, and find a curated selection of
electronics, fashion, home furnishings and more with Groupon
Goods.
Groupon is redefining how traditional small businesses attract,
retain and interact with customers by providing merchants with a
suite of products and services, including customizable deal
campaigns, credit card payment processing capabilities, and
point-of-sale solutions that help businesses grow and operate more
effectively. To search for great deals or subscribe to Groupon
emails, visit www.Groupon.com. To download Groupon's top-rated
mobile apps, visit www.groupon.com/mobile. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.GrouponWorks.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150401005450/en/
Press Contact:GrouponBill
Roberts312-459-5191billr@groupon.com
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