BALTIMORE, April 16, 2015 /PRNewswire/ --
NEWS
T. Rowe Price has launched Star Banks Adventure, an online game
and mobile app, as a fun way for kids to learn financial concepts
that will help them manage money in the future. Our 2015
Parents, Kids & Money Survey found that three-quarters
of parents and kids think that game apps are a good way to teach
kids about financial matters. Star Banks Adventure, now available
for download on iOS and Android devices and online at
starbanksadventure.com, is designed with a tile-matching concept to
reinforce financial education topics and engage kids in an epic
adventure to save the galaxy from financial chaos.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7455231-t-rowe-price-financial-education
Success in Star Banks Adventure requires smart financial
planning and wise investing. With educational content created by
CERTIFIED FINANCIAL PLANNER™ professionals
at T. Rowe Price, the app and online game explores financial
concepts including goal setting, saving and spending wisely,
inflation, asset allocation, and diversification. In Star Banks
Adventure, players partner with Odal, an alien guide, to stop
Overlord Zek, the evil mastermind bent on causing financial chaos.
Players can use different star banks to save coins and build space
devices to travel to the planet Polaria. Solve puzzles, answer quiz
questions, and use power-ups to triumph in this space adventure
game, while interactive game mechanics make keeping track of
investments throughout the game both fun and easy. Other game
features include:
- Interactive science fiction story and graphics
- 30 money-saving puzzle levels to complete
- Six quiz levels for extra coin saving power
- Nine power-ups to help master a level
- Dynamic financial goals and difficulty
- Educational content created by financial professionals
Check out a preview of the game on YouTube.
T. Rowe Price encourages parents to invest in their kids'
futures by talking to them about money matters weekly. To help, the
firm created MoneyConfidentKids.com. The site provides free online
games for kids, lessons for educators, and tips for parents focused
around the financial concepts of goal setting, spending versus
saving, inflation, asset allocation, and diversification.
QUOTE
Stuart Ritter, CFP®, senior financial planner at T.
Rowe Price and father of three young kids.
"For several years, T. Rowe Price has used online games and
experiences to engage kids and to make learning about money matters
fun and interactive. By learning and practicing financial concepts
at a young age, kids can develop a strong foundation and gain a
sense of responsibility and confidence to help them make the right
decisions as they begin earning and managing money on their
own."
ABOUT T. ROWE PRICE
Founded in 1937, Baltimore-based T. Rowe Price (NASDAQ-GS:
TROW) is a global investment management organization with
$746.8 billion in assets under
management as of December 31, 2014.
The organization provides a broad array of mutual funds,
subadvisory services, and separate account management for
individual and institutional investors, retirement plans, and
financial intermediaries. The company also offers a variety of
sophisticated investment planning and guidance tools. T. Rowe
Price's disciplined, risk-aware investment approach focuses on
diversification, style consistency, and fundamental research. For
more information, visit troweprice.com, Twitter
(twitter.com/troweprice), YouTube (youtube.com/trowepricegroup),
LinkedIn (linkedin.com/company/t.-rowe-price), or Facebook
(fb.com/troweprice).
T. Rowe Price Investment Services, Inc.
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SOURCE T. Rowe Price Group, Inc.