BEIJING, July 6, 2015 /PRNewswire/ -- Secoo.com's anniversary
celebration will be held on July 7-9, and will have the theme "Secoo sells luxury items at prices no one
dares to sell at", with discounted commodities covering
bags, watches, household articles, clothing and luxury cars, etc.
of over a thousand global
premium brands, to challenge the world's
lowest luxury item prices.
Secoo sells luxury items at
prices no one dares to
sell at and in 2014, great
changes took place in
China's
luxury e-commerce market.
China's cross border
e-commerce has increased sharply since last year.
The number of Chinese consumers participating in cross-border
e-commerce reached 35.60 million persons and the trading volume
exceeded 1.8 trillion yuan in 2014,
according to the data of China E-Business Research Center. Other
data shows that Chinese accounted
for 76% of the
total overseas luxury consumption and bought 46% of
global luxury items in 2014.
There was a bizarre reversal in the luxury market of
China in last year with fewer and fewer Chinese consumers choosing to buy luxury
items locally, and luxury shopping malls sales posting a large
decline. In 2014, HUGO BOSS closed 7
stores in China, Zegna closed 6,
Burberry closed 4, and the number of large chain department
stores slated for closure
reached 38. There have been
department stores announcing closure in Tianjin and Beijing, etc. since this year. In the
meantime, the number of luxury shopping malls with negative growth
in net profit is increasing: LVMH declined by 5%, Richemont
declined by 4%, France Kering declined by 9%, and SWATCH Group
managed to maintain 1% positive growth.
While the domestic luxury market
cools and brand exclusive shopping malls continue to struggle, cross-border
e-commerce continues to
grow. According to third-party statistics, about
half of Chinese cross-border
e-commerce orders in 2013-2014 was from Amazon China; and just in Shanghai, over 90% overseas import shopping orders were from
Amazon.
The increasing popularity of overseas
luxury item shopping has brought a good development
opportunity for Chinese cross-border
e-commerce.
Daring to Promise Chinese Consumers
that They Can to Buy the Most Affordable Luxury
Items
Firstly, Secoo, as a retail partner authorized by global
multiple premium mid- to high-end brands in China, has an obvious edge over the exclusive
shopping malls, establishing its leading status and voice in the
industry. Secondly, it implements close cooperation with multiple
overseas premium resellers on the supply chain, with long-term
agreed bulk procurement, becoming the strongest first stop to shop
overseas luxuries. Thirdly, increasingly more high-end brands and
foreign and domestic famous shopping malls cooperate with Secoo
successively, to authorize Secoo to sell "first-launched" or customized styles of
products in the Chinese
market; the commodities are directly from the overseas sources,
reducing the intermediate link and enabling consumers to enjoy the
latest and best-quality commodities of the season, with preferential prices.
Secoo, the largest luxury online cross-border mall in
China, was one of the first domestic "cross-border layout" e-commerce platforms.
Firstly, Secoo has established solid cooperative relations with
multiple overseas brand owners, channel vendors and logistic
providers; it provides customized and personalized supporting
services for participating vendors
which can independently select the Secoo-exclusive domestic and
foreign ports and supply chain service system. The nobility of
international luxury brands is fully maintained through direct
supply. While under the situation of lack
of source of goods, Chinese local luxury e-commerce
companies need to work hard to maintain the source of goods
via procurement service, procurement by overseas wholesalers,
professional buyers or procurement of leftover stock,
etc.
Secondly, Secoo, through 7 years of
serving the public, possesses extensive data about
Chinese high-end consumer market and users. These users refer to
"Secoo price" at first for price comparison; they will first "ask
Secoo" for online shopping of luxuries, like some internet users
"ask a search engine" when surfing the net.
Thirdly, the overseas experience stores and member centers of
Secoo spread in the top trade areas of the
"five fashion cities": Beijing, Shanghai, Chengdu, Hong
Kong, and Milan; Secoo
possesses the world's largest luxury maintenance factory and the
most professional luxury identification team in the country, with
each product passing multiple times of cross identification for
ensuring 100% genuineness, and can provide high quality consumers
with multiple customized services covering shopping, experience,
appreciation and maintenance.
The "Secoo price" proposed by Secoo, a service platform for
global high-end consumption, is a solemn promise to provide
consumers with more first-class cost performance during procurement
of luxuries, and more perfect after-sales experience. The "ask Secoo" before procurement of luxuries will
also help the cross-border e-commerce market trend and the bolster
China's Internet industry in
the area of luxury e-commerce.
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SOURCE SECOO