Live La Dolce VELVEETA with New Limited-Edition VELVEETA Gold Hair Dye
01 April 2024 - 9:00PM
Business Wire
VELVEETA Gold allows fans to boldly showcase
the iconic yellow hue of VELVEETA cheese on their locks and prove
they live by their own rules
Hair color plays a pivotal role in showcasing individuality -
the more daring the hair, the bolder the attitude. VELVEETA, known
for encouraging fans to live a life of unapologetic pleasure, is
launching its very first hair dye: VELVEETA Gold. Inspired by the
unmistakable yellow hue of VELVEETA’s supremely creamy and melty
goodness, the limited-edition, semi-permanent hair dye isn't just a
change in hair color, but a declaration of a bold and confident
attitude.
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Live La Dolce VELVEETA with New
Limited-Edition VELVEETA Gold Hair Dye (Photo: Business Wire)
“La Dolce Velveeta is a lifestyle – always confident and forever
in service of living by your own rules,” said Stephanie Vance,
Brand Manager for VELVEETA. “We are always looking for new ways to
help fans live La Dolce Velveeta and hair was the perfect place for
us to invite pleasure seekers to proudly express themselves and
show off their unique style and individuality.”
To launch VELVEETA Gold, the brand tapped the queen of
self-expression and unapologetic boldness: Julia Fox. Julia debuted
her bold new hair for the first-time courtside at this past
Sunday’s basketball game in NYC. Fox is a trendsetter that bucks
convention in favor of her own intuition, embodying the brand
essence and La Dolce Velveeta mindset.
“The signature Julia Fox vibe is something that can’t be
explained and one that exudes confidence and continuously pushes
the boundaries of the status quo,” said actress, Julia Fox. “When
VELVEETA shared what their brand is all about, it truly resonated
with me as I am always trying to live life to the fullest and go
all in for the things I love. I love my pasta and cheese so
VELVEETA is an immediate yes and VELVEETA Gold hair is a look I can
totally get behind.”
VELVEETA Gold semi-permanent hair dye comes in a four-ounce jar
which is enough to cover a head of short hair. For best results,
apply thoroughly and evenly to dry hair and allow the product to
process for twenty minutes before using a mild shampoo to rinse
until water runs clear. Starting today, the hair dye will be
available on Amazon.com for $7.50, the price of a VELVEETA cheese
loaf, while supplies last.
For more information, follow @Velveeta on Instagram. Those
living La Dolce Velveeta are encouraged to flaunt their bold new
hair color by tagging @Velveeta on Instagram and @Cheesy_Velveeta
TikTok using hashtag #LaDolceVelveeta.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240401312319/en/
MEDIA ALISON BROD MARKETING COMMUNICATIONS
Kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY kate.mitchell@kraftheinz.com
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