Old Navy Donates $1 Million to Boys & Girls Clubs on #GivingTuesday
28 November 2018 - 1:03AM
Business Wire
Donation expands First Jobs Program for Club
Youth
This Giving Tuesday, Old Navy is donating $1 million to Boys
& Girls Clubs for the second consecutive year, the result of a
successful Black Friday trigger donation campaign.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181127005219/en/
Old Navy Donates $1 Million to Boys &
Girls Clubs on #GivingTuesday (Photo: Business Wire)
On Black Friday, Old Navy anniversaried its One Dolla Holla
sale, offering customers the opportunity to get cozy while giving
back. For every pair of $1 cozy socks purchased in-store on Black
Friday, Old Navy pledged to donate $1 to Boys & Girls Clubs, up
to $1 million.
Customers responded with enthusiasm to gifting with purpose,
enabling Old Navy to easily meet its $1 million donation goal1.
Over 4 million pairs of cozy socks were purchased in Old Navy
stores on Thanksgiving Day and Black Friday combined, enough to
outfit each person in the city of Los Angeles2.
Alex Rodriguez
Old Navy teamed-up with former Major League Baseball superstar
Alex Rodriguez to encourage customers to pay it forward in a
playful digital video where he read a special cozy sock-themed
rendition of “Twas the Night Before Christmas” to Club children.
Rodriguez, who is a proud alum and ongoing supporter of Boys &
Girls Clubs of America, announced that the retailer achieved its $1
million donation goal to Clubs in a second video released
today.
Boys & Girls Clubs Triple Donation
In addition to the cozy sock trigger donation, Old Navy and Boys
& Girls Clubs of America have partnered to maximize the
donations made to Boys & Girls Clubs directly this Thanksgiving
season. From Nov.15 to Dec. 31, Old Navy will match any donation
made on www.bgca.org, up to $100,0003. Today, on Giving Tuesday,
Old Navy will triple match any donations made to Boys & Girls
Clubs of America4. Visit www.bgca.org and donate to triple your
life-changing impact for Club kids and teens.
ONward!
Through its cause platform ONward!, Old Navy is committed to
taking the next generation to the next level, and has long
supported Boys & Girls Clubs to help turn learners into
leaders. The $1 million donation will fund the expansion of a
career development program for Club youth, offering them job
coaching, mentorship and a first job at Old Navy stores. Learn more
about Old Navy’s cause work at Oldnavy.com/ONward.
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high-quality
product. A division of San Francisco-based Gap Inc. (NYSE: GPS),
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,100 stores around the world. For more
information, please visit www.oldnavy.com.
About Boys & Girls Clubs of
America
For more than 150 years, Boys & Girls Clubs of America
(BGCA.org) has enabled young people most in need to achieve great
futures as productive, caring, responsible citizens. Today, 4,300
Clubs serve 4 million young people through Club membership and
community outreach. Clubs are located in cities, towns, public
housing and on Native lands throughout the country, and serve
military families in BGCA-affiliated Youth Centers on U.S. military
installations worldwide. They provide a safe place, caring adult
mentors, fun and friendship, and high-impact youth development
programs on a daily basis during critical non-school hours. Club
programs promote academic success, good character and citizenship,
and healthy lifestyles. In a Harris Survey of alumni, 54 percent
said the Club saved their lives. National headquarters are located
in Atlanta. Learn more at on Facebook and Twitter.
1 Funds will be divided proportionally between Boys & Girls
Clubs of America (“BGCA”) and Boys & Girls Clubs of Canada
(“BGCC”) based on the respective sales in the US and Canada.
2 The population of Los Angeles is 4,042,000 as of 01/01/2017
according to the California Department of Finance
http://www.dof.ca.gov/Forecasting/Demographics/Estimates/e-1/documents/E-1_2017PressRelease.pdf.
3 Donation match valid for donations made to Boys & Girls
Clubs of America (“BGCA”) between 11/15-12/31.
4 Donation triple match valid for donations made to Boys &
Girls Clubs of America (“BGCA”) on 11/27 until 11:59PM ET. The
$100,000 match cap for 11/15-12/31 applies.
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Media:Dava Huberdava_huber@gap.com212-206-4678
Taylor Fraziertaylorf@alisonbrodmc.com212-230-1800
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