Link to download SoHo flagship
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SAN
FRANCISCO, June 3, 2024 /PRNewswire/ -- Banana
Republic, a Gap Inc. brand (NYSE: GPS), unveiled its revitalized
New York City flagship store.
Located in the heart of the SoHo Cast Iron Historic District, at
552 Broadway, between Prince and Spring
Streets, the space has been redesigned in collaboration with
renowned architect and interior designer Noa Santos, of NAINOA, and creative advisor
Jacqueline Schnabel as a premium
expression of Banana Republic.
Experience the full interactive Multichannel News Release here:
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Featuring an elevated store design and retail experience,
architecture and art become an immersive surround sound for the
brand's fashion and home collections. Shoppers are invited to
discover Banana Republic's high-quality women's and men's ready to
wear and accessories—from sustainably sourced cashmere to European
flax linen to exclusive vintage pieces from the Banana Republic
archives. And new to the SoHo store is the addition of BR
Home, including furniture, lighting, and other home goods.
The store will also offer a range of premier services designed
to enhance the Banana Republic shopping experience, from custom
tailoring and personalized concierge and styling services. Spanning
17,000 square-feet and two stories, the store is a cultural
curation of the brand's ethos of modern exploration - from art and
sculptures, to books and decor.
Gap Inc. Creative Director Zac
Posen shared, "It was a special experience to collaborate
with Noa Santos, Jacqueline Schnabel and the in-house Banana
Republic team to curate an incredible SoHo Flagship experience that
celebrates the brand's heritage with a modern point of view through
immersive experiences across fashion, art, global culture and
more."
A reflection of the brand's elevated aesthetic rooted in rich
storytelling and exploration, the store boasts luxe materials like
travertine, brass and Venetian plaster, and an incredible array of
art and artistry, including an installation by Mexico-based artist Angela Damman, known for using sustainable
handmade textiles made from regenerative native plant fibers.
Throughout the store, customers will find a variety of other
artworks that will be rotated seasonally in partnership with
Schnabel - the first of which includes a bespoke chair, wall
hanging artwork, and hammock displayed amid lush greenery in the
entry area and windows.
Self-expression comes to life at the Banana Republic SoHo store
where premium lifestyle and personalized shopping experiences span
two floors.
First Floor Highlights:
- The first floor showcases women's collections and accessories,
offering a seamless shopping experience for linen, cashmere, denim,
occasionwear, and soft dressing from day to night. Additionally,
the floor features suiting, art, and global artisan products.
- Exclusive Banana Republic's vintage surplus offerings from the
'80s and '90s are available for purchase, ranging from $55 to $1,200.
- Further storytelling is in the BR Classics Cashmere section,
where guests can experience our products and learn about our
sustainability-focused brand story.
- The rotunda designed by Angela
Damman, features a one-of-a-kind chandelier, anchoring the
first floor with travel, discovery, and maker stories.
- Jacqueline Schnabel hand-picked
beautiful items for purchase, including books on travel, food, art,
music, architecture, interior design, pottery from BR Home and Cote
Bougie scented candles from Morocco.
Second Floor Highlights:
- The second floor includes men's collections and accessories
include leather, suede, denim, linen, cashmere, occasionwear, and a
suiting shop with on-site tailoring services. It also features the
BR Home Penthouse Apartment and Banana Republic Bespoke
Services.
- The BR Home Penthouse Apartment is a three-room space that
serves as the first BR Home showroom in New York City. The BR Home Design Studio is an
interior design styling service led by expert stylists from Banana
Republic's Home team, available by appointment.
- Banana Republic Bespoke Services offers personal styling,
tailoring and alterations, gift boxing, local delivery, and more.
Customers can also book a VIP room for special events. Exclusive to
the SoHo flagship, on-site product embroidery allows garments to be
customized with a monogram, message, or motif, creating unique
heirlooms.
Artwork featured throughout:
- Hand-carved wood sculptures by Chuck
Manion and Jonathan
Shlafer;
- Art sculptures by Vince Skelly
and Jinsik Yoo;
- Photography by McDermott & McGough and Jessica Craig- Martin;
- Ceramics by Brooklyn artist
Jane Yang D'Haen known for designs inspired by her Korean heritage;
and
- Paintings by Roland Allmeyer,
Nobuyoshi Araki, Michael Campbell, Jesse
Edwards, Phoenix Falcon, Rhys
Gaetano, Jessica
Craig-Martin, McDermott & McGough, Peter McGough, Lola
Montes, and Gary
Tenenbaum.
*Inquiries for purchasing any of these pieces can be made
in-store.
Join us by visiting the new Banana Republic SoHo flagship and
experience the next chapter in the Banana Republic story.
552 Broadway
New York, NY 10012
Sunday - Thursday: 11AM - 7PM
Friday - Saturday: 11AM - 8PM
Phone Number: (212) 925-0308
The latest collections from Banana Republic and BR Home,
alongside any store news, can be found at bananarepublic.com and
brhome.com. Follow @bananarepublic and @brhome to discover in-store
events and more.
About Banana Republic:
Banana Republic is a storyteller's brand, outfitting the modern
explorer with high-quality, expertly crafted collections and
experiences to inspire and enrich their journeys. Founded in 1978
in San Francisco, Banana Republic
connects with customers across online and company-operated and
franchise retail locations globally. For more information, please
visit www.bananarepublic.com and www.brhome.com and
follow @BananaRepublic and @BRHome on social channels.
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SOURCE Banana Republic