Brand Encourages Burger Enthusiasts to 'Cheat
On Their Cheeseburger' With Offer for Free Cheeseburger Melts &
PEPSI® in the Drive-Thru of Select Burger Chains
Across the U.S.
PLANO,
Texas, May 14, 2024 /PRNewswire/ -- Starting
today, Pizza Hut is entering the burger business with a better way
to burger. Introducing the new Cheeseburger Melt, a
parmesan-crusted thin crust Melt folded and loaded with beef,
applewood-smoked bacon, onions, mozzarella, and cheddar, served
with Burger Sauce on the side. The savory, cheesy, crunchy menu
item ditches the bun (say goodbye to soggy bun burger deliveries)
and brings together a medley of flavors for those craving a
cheeseburger all wrapped into a crispy thin crust. With this
handheld, Pizza Hut has cracked the code for what a cheeseburger
should be: portable, crunchy, and oozing with cheese.
For the launch of the new Cheeseburger Melt, Pizza Hut
is encouraging burger enthusiasts to cheat on their usual burger
chain to prove their new favorite cheeseburger is now from a pizza
place instead and even Better With PEPSI®. Starting
today, Pizza Hut is deploying delivery drivers to make appearances
at certain fast-food burger chain drive-thrus, complete with a QR
code displayed on their back windows to scan for a better burger.
Those that see the cars in the drive-thrus and scan the QR code
asking if they want a better burger will be entered to redeem a
coupon for a FREE Cheeseburger Melt and refreshing
PEPSI® while supplies last. The offer is available in a
few markets where the largest fast-food burger chains are
headquartered: Chicago, IL and
Miami, FL*.
"As a brand known for exceptional pizzas, venturing into the
burger business is an exciting first for us," said Lindsay Morgan, Chief Marketing Officer at Pizza
Hut. "We thought we'd kick off our burger journey with something
bold. That's why we're making waves in burger chain drive-thrus,
serving up our delicious new Cheeseburger Melt for all you burger
lovers out there."
Perfect for any lunch or dinner meal occasion, each order of
Melts features two slices of Pizza Hut's signature Thin N'
Crispy® crust loaded with an abundance of toppings
and cheese, folded over, baked to melty perfection and complemented
with a dipping sauce that pairs perfectly with the individual-sized
meal and a PEPSI®. In addition to cheeseburger,
Pizza Hut Melts® are available in four other recipes:
Pepperoni Lover's® served with marinara dipping
sauce, Buffalo Chicken served with buffalo dipping sauce and ranch
dipping sauce, Chicken Bacon Parmesan served with ranch dipping
sauce and Meat Lover's® served with marinara
dipping sauce.
"For the first time ever, we packed everything you know and love
about a cheeseburger into our craveable Thin N' Crispy®
crust to develop the new Cheeseburger Melt," said Rachel Antalek, Chief Food Innovation Officer at
Pizza Hut. "Unlike a traditional cheeseburger, the Cheeseburger
Melt dips perfectly into what we would argue is the world's best
burger dipping sauce. We challenge you to find a better burger and
sauce experience."
The Cheeseburger Melt is also part of the new My Hut Box™
Offer** that allows guests to choose between Melts or a 2-topping
Personal Pan Pizza®, plus a side of fries or 4 boneless
wings and a 20oz drink. Melts dipping sauce included. Order a My
Hut Box now starting at $6.99 at
participating Pizza Hut restaurants nationwide.
Click here to find the closest Pizza Hut
location.
*INCENTIVES AVAILABLE FIRST-COME, FIRST-SERVED, WHILE
SUPPLIES LAST. QUANTITIES ARE LIMITED. Open to legal US
residents physically residing in the 50 US/DC who are 18+ years of
age. Ends at 11:59:59 pm CT on
5/20/24, or when all available Incentives are depleted (whichever
comes first). A minimum of 7,350 Incentives are available. Limit
one (1) Incentive per person. Other restrictions apply. For
full Terms, visit thecheeseburger.com/terms.
**My Hut Box and Cheeseburger Melts are offered for a limited
time only at select participating locations. My Hut Box
Pricing varies based on selection. Pizza entrée includes up to 2
pizza toppings and wings side includes selection of 4 Boneless
Honey BBQ or Buffalo Medium wings only. Additional charge for wing
sauce. Melts come with 1 dipping sauce, no substitutions. Beverage
extra. Exclusions apply.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was
founded in 1958 in Wichita, Kansas
and since then has earned a reputation as a trailblazer in
innovation with the creation of icons like Original® Pan and
Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the
very first online food order. Today, Pizza Hut continues leading
the way in the digital and technology space with over half of
transactions worldwide coming from digital orders. Pizza Hut
is committed to providing an easy pizza experience – from order
to delivery – and has Hut Rewards®, the Pizza Hut loyalty
program that offers points for every dollar spent
on food any way you order. Hut Rewards is open to
U.S. residents 18+. See applicable terms
at https://hutrewards.pizzahut.com/terms/. A global leader in
the pizza category, Pizza Hut operates more than 19,000 restaurants
in more than 100 countries. Through its enormous presence, Pizza
Hut works to unlock opportunity for its team members and
communities around the world.
For more information, visit www.pizzahut.com. You can remain up
to date on what's happening at Pizza Hut by following us
on Facebook, Twitter, Instagram, TikTok and subscribing to
our YouTube channel.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $91 billion in net revenue
in 2023, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
PEPSI, PEPSI-COLA and the Pepsi Globe are registered trademarks
of PepsiCo, Inc.
Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut