HACKETTSTOWN, N.J.,
March 31, 2015 /PRNewswire/
-- Tattoo artists, lumberjacks and ship captains may not seem
like they have much in common...yet they all fall prey to a
deliciously engaging MILKY WAY® Bar.
Today, Mars Chocolate North America unveiled a new 15-second
television spot as part of the "Sorry I Was Eating a MILKY WAY"
campaign. The brand is returning to TV advertising for its core
product for the first time in six years, with an extension of the
popular print and digital "Sorry" campaign that originally launched
in late 2012.
Three video spots in total were created by DDB Chicago, and
position the delicious combination of caramel, chocolate and nougat
found in a MILKY WAY® Bar as the ultimate distraction. The videos
feature traditionally detail-focused professionals, like hair
stylists, tattoo artists and ship captains, making comical mistakes
while they're engrossed in enjoying their MILKY WAY® Bar.
"We're very excited to bring this powerful creative and overall
campaign messaging to life in our return to television," said
Allison Miazga-Bedrick, Director,
MILKY WAY® Brand. "The new videos really capture the fully involved
experience of eating a MILKY WAY®, so much so that all other
details of the world around you no longer matter at that
moment."
The new spots can be seen on the MILKY WAY® YouTube channel at
http://bit.ly/MilkyWayYoutube and fans can find more information on
Facebook at www.facebook.com/MilkyWay and Twitter at
www.twitter.com/MilkyWay.
About Mars, Incorporated
In 1911, Frank C. Mars made the
first Mars candies in his Tacoma,
Washington kitchen and established Mars' first roots as a
confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in
business and together they launched the MILKY WAY® bar. In 1932,
Forrest, Sr. moved to the United
Kingdom with a dream of building a business based on
the objective of creating a "mutuality of benefits for all
stakeholders" – this objective serves as the foundation of Mars,
Incorporated today. Based in McLean,
Virginia, Mars has net sales of more than $33 billion, six business segments including
Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more
than 75,000 Associates worldwide that are putting its Principles
into action to make a difference for people and the planet through
its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®,
WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and
NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®,
MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™
chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and
LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®,
MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE
ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®;
Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow
us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars,
linkedin.com/company/mars.
Video - http://youtu.be/WhIagtp-4fs
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/caution-eating-a-milky-way-could-be-distracting-300058510.html
SOURCE Mars Chocolate North America