LAS VEGAS, Jan. 27, 2015 /PRNewswire/ -- Geared towards
bolstering businesses of all kinds through its in-depth education
program, the 13th annual World Tea Expo (@worldteamedia
- #WorldTeaExpo or #WTE15) takes place May
6 – 8, 2015 in Long Beach,
Calif. at the Long Beach
Convention Center. World Tea Expo is the leading tradeshow focused
100 percent on premium teas and related products. To register or
for additional information, visit WorldTeaExpo.com.
This year's agenda covers a wide variety of industry topics and
tea retail strategies, including: the state of the tea industry,
direct trade with tea producers, sustainability and the global tea
system, product quality, false marketing/labeling, growing tea
commercially in the United States,
marketing of organic teas, increasing sales through the latest
trends, the culinary world and tea, and tea and health, among other
topics. In addition to the education program, the exposition floor
features hundreds of new products and services, many of which
cannot be found at any other trade show.
World Tea Expo attendees – top companies and professionals from
more than 50 countries – will attend the event to discover "what's
next" in tea. Conference delegates represent: tea and coffee shops,
grocery chains, private label brands, gourmet retailers,
convenience stores, distributors, online businesses, restaurants
and chefs, foodservice, hotels and distributors, as well as
manufacturers and beverage developers, and others interested in
building their business through tea.
Highlights of the Education Program at World Tea
Expo:
- Global State of the Industry: A Review of the Top Tea Trends
and Markets Around the World – Presenter Jonas Feliciano (@JonasF_EMI), a beverages
industry analyst with Euromonitor International, will focus on the
largest and fastest growing tea markets around the world. He'll
also provide insights on the top trends that are driving sales,
using Euromonitor's latest beverages data.
- Emerging Hot Issues in Current US Tea Market –
Speaker Youngmok Kim, senior
research scientist at Synergy Flavors, will uncover current issues
related to health benefits, scientific research, product quality,
false marketing/labeling, health claims and tea myths.
Solutions/answers will be provided based on scientific facts, data
and literature.
- Direct Trade - Building Relationships with Tea Producers
– Elyse Petersen (@peaceelyse),
founder of Tealet, will discuss how retailers can now develop
relationships with tea producers, providing more transparency of
sourcing to their customers. During the session, lessons will be
learned from the infrastructure developed in the coffee industry.
Terms and standards for direct trade will also be defined in this
presentation, as well as how retailers can move forward with direct
trade practices.
- Promoting Sustainability and Climate Mitigation in the
Global Tea System – Selena
Ahmed, assistant professor of sustainable food systems,
Montana State University, is scheduled to present on the impact of
climate change on tea quality, and how tea industry agents can
mitigate this risk. Ahmed will explore these topics from a
sustainability framework and a guided tea tasting. Tangible
business practices will also be recommended that can be adopted
towards enhanced sustainability of the global tea system.
- Growing Tea Commercially in the USA – Nigel
Melican (@teacraftecm), CEO of Teacraft LTD, says there's a
trending interest in tea growing in the
United States, but there's sparse information on how to set
up a tea growing business. Melican's session will look at how tea
growing in the United States is
different than other countries, profitability, where to start, and
the limitations.
- Tea Moves Back into the Bar & Back to the Kitchen –
Suzy Badaracco, president of
Culinary Tides, Inc., will discuss culinary cocktails and
non-alcoholic drinks, and how everything from tea, bacon, herbs,
fruits and veggies are the "rockstars" at the bar. The session will
also look at how tea has been making its way into food, showing up
as a seasoning in desserts, entrees and side dishes. The
presentation will explore the forces behind the movement of tea
into beverages and into the kitchen.
- The Big Chill in Premium Tea – Maria Uspenski (@uspenski), CEO of The Tea Spot,
says many upscale restaurants and cafes now prepare their iced teas
using the cold brew method. Foodservice professionals have touted
the ease and flexibility of the process, as well as the finesse of
the resulting flavor. In addition, research studies have hyped the
chemical benefits to cold brewing certain teas. Uspenski's session
will provide a comprehensive introduction and overview to cold brew
tea and how it can play into foodservice offerings.
- Increasing Your Sales With the New Matcha Madness Trend
– Presenter Rona Tison, senior vice president, corporate relations,
ITO EN (North America) INC., says Matcha is the new culinary trend
of 2015. In her session, attendees will learn how to maximize sales
with the revered ceremonial green tea that's making its way into
the American mainstream market. Attendees will learn the expansive
world of this growing tea trend, and how to integrate Matcha into a
business through culinary diplomacy.
- Production, Demand and Marketing of Organic Teas –
Nikhil Ghosh Hajra, director / CEO /
technical adviser, Tea Board of India / Organic Tea &
Agri-Horticultural Consulting, will review the development of
organic tea, cultivation practices, current global trends of
production and the global market.
- Selling Tea For Health: The Power of Talking About Tea and
Health – Babette Donaldson,
author of The Everything Healthy Tea Book, notes that many
speak freely about the health benefits of tea, yet the FDA limits
merchants from using this powerful message. So what can be said?
How can one (legally) tap into this conversation and build business
on current scientific research and ancient healing wisdom?
Donaldson will present an overview and discuss ways to navigate
government controls, while participating in meaningful
conversations with customers about the many healthful benefits of
tea.
About The Beverage Group, a division of F+W, A Content +
eCommerce Company
The Beverage Group, a division of F+W, is
an integrated media company dedicated to providing business
solutions to the global beverage industry. Programs include: World
Tea Expo, North American Tea Championship, World Tea Academy and
World Tea News.
F+W is an enthusiast-focused Content and eCommerce company,
serving 20 Million consumers annually via the Company's print
portfolio, ecommerce stores, extensive online education programs,
trade and consumer events, popular consumer catalog brands,
nationally-broadcast TV programs and more, all in service of
passionate niche communities of professionals.
(fwcommunity.com)
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