Enjoy Life Foods Debuts New Line of Functional Free-From Baking Mixes at Natural Products Expo West
07 March 2015 - 1:00AM
Business Wire
Extends Leading Free-From Product Family to
Include Easy-to-Use Mixes and All-Purpose Flour
Natural Products Expo West Booth #4168 – Enjoy Life
Foods, the recognized leader in the Free-From foods category, is
extending its popular family of gluten-free and allergy-friendly
products to include a new line of functional, ready-to-use baking
mixes and all-purpose flour. The new products will make their debut
at Natural Products Expo West, March 6th – 8th at the Anaheim
Convention Center.
Enjoy Life Foods Debuts New Line of
Functional Free-From Baking Mixes at Natural Products Expo West
(Photo: Business Wire)
The baking mixes and flour boast the Enjoy Life Foods brand
promise; all are gluten-free, free-from the top eight food
allergens, non-GMO, Kosher, and Halal. They also make “Good Source
of Protein” and “Contains Probiotics” claims through the use of
ancient grains, unique plant-based proteins, and a patented
all-natural probiotic enhancement.
Developed to make “home-baking” quick and easy, the mixes
require adding only oil and/or water, so in minutes delicious,
safe, better-for-you baked treats will be on the table and ready to
enjoy! They are available in the following varieties:
- Pancake/Waffle Mix
- Pizza Crust Mix
- Brownie Mix
- Muffin Mix
- All-Purpose Flour
Also on hand at the Enjoy Life Foods booth will be Consulting
Chef, Kendra Peterson from Drizzle Kitchen, who will be preparing
Carmelized Cinnamon Banana Pancakes, Citrus-Berry Muffins, and
Double Chocolate Brownies, all with the new mixes.
“We are thrilled to be offering retailers and consumers an
entire new product line that extends our trusted brand and allows
for new and exciting ways for people to enjoy more allergy-friendly
foods,” said Joel Warady, Chief Sales and Marketing Officer, Enjoy
Life Foods. “As a leading brand in the free-from baking category
with our award-wining baking chocolate, we are giving our consumers
something that people love - the taste of fresh home-baked goods
combined with the time-saving convenience of baking mixes."
The prevalence of food allergies continues to increase according
to the Centers for Disease Control and Prevention (CDC) with 4 to 6
percent of children and young adults having food allergies; an
overall increase of nearly 20 percent between 1997 and 2007. Food
allergies have become the most common cause of anaphylaxis, a
sudden and severe allergic reaction that can be fatal. There is no
cure for food allergies with strict avoidance of the allergen as
the only way to prevent a life-threatening reaction.
About Enjoy Life Foods
Enjoy Life Foods (www.enjoylifefoods.com) is the leading brand
in the Free-From category. All products are certified gluten-free
and free-from the top eight allergens (NO: wheat, dairy, peanuts,
tree nuts, egg, soy, fish and shellfish) making them safe for over
100 million individuals who live with food intolerances. In
addition, all products are verified non-GMO. Enjoy Life was founded
by Scott Mandell 13 years ago with the mission to create
great-tasting, gluten free, allergy-friendly products. Today the
product line has grown to 46 different foods across six categories
all of which are sold in natural food, conventional grocery stores,
and mass retailers throughout the U.S. and Canada, as well as
specialty online retailers. Enjoy Life’s mission and company
promise is to deliver safe, better-for-you products free from the
top eight allergens, but not free-from taste!
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150306005012/en/
Slater PRTerri Slater,
561-487-7037terri@slaterpr.comTwitter:@terrislaterorEnjoy Life
FoodsJoel Warady, Cell Phone: 847-208-1493Chief Sales and Marketing
Officerjwarady@enjoylifefoods.comTwitter: @enjoylifecmo