Wall Street Journal Unveils New Mobile Optimized, Fully Responsive Site
21 April 2015 - 11:15PM
The Wall Street Journal today unveiled a
redesigned WSJ.com. Designed and built in-house,
the fully responsive website delivers the
Journal's world-class
journalism through a fast-loading digital
experience that is consistent across all screen
sizes and devices.
The modern, uncluttered design aesthetic is guided by
an emphasis on visually dynamic storytelling. The Journal’s
award-winning journalism is brought to life, with graphics,
photography and videos that are more seamlessly integrated
into the home page and article pages. A streamlined
navigation better highlights the Journal’s core coverage
areas, such as Business, Economy and Politics, and makes it
easier for readers to find the content they value
most.
One of the key features of the new site is an expandable
markets-data drawer and revamped market-quote
pages, putting real-time information and
personalized stock prices at readers’ fingertips. The
markets data drawer at the top of each page also offers
in-depth market overviews by region that include
currencies and interest rates.
“The new WSJ.com is a fitting platform for our peerless
journalism and improves the way we deliver content to our
savvy and ambitious readers,” said Gerard Baker, Editor in Chief,
The Wall Street Journal. “This represents a continued
evolution of the Journal’s digital transformation, and
it will be instrumental in widening our reach around the
globe. This is just the latest and most powerful example yet of how
the Journal is improving and adapting to the digital
needs of our subscribers.”
The approach to responsive design is now echoed across the
Journal's digital products. Last month, the Journal
re-launched the WSJ Android app on a platform that works across all
phone and tablet sizes. Later this week, the Journal will launch on
the Apple Watch, extending its suite of iOS products.
Additional features of
the new WSJ.com:
- Responsive Design: WSJ.com’s new
structure allows for a consistent reading experience across all
devices and screen sizes, from laptop to tablet to
smartphone.
- Navigation: The navigation is
streamlined, with a more intuitive section hierarchy, making
it easier for readers to find the content they want.
- Speed: Pages load faster following an overhaul
of the web technology.
- Markets data: The markets data drawer at
the top of every page provides an at-a-glance view of what's
happening in key markets as well as a more detailed view with a
single click of the "expand" button. The markets
data Watchlist allows readers to track companies, indexes
and currencies.
- Advertising: Ads are now
tailored for a better fit with article and
section pages.
“We built a new platform for WSJ.com that's fit for
the mobile era,” said Edward Roussel, Chief Innovation Officer, Dow
Jones. “Half of our website traffic is now on smartphones and
tablets, and mobile will dominate media consumption in the
years to come, leading to a fundamental shift in how we package and
distribute journalism."
“The beautiful new WSJ.com design not only delivers a heightened
reading experience, but also exciting new opportunities for
advertisers,” said Trevor Fellows, Global Head of Advertising
Sales, The Wall Street Journal. “The uncluttered background
provides an elegant environment for display advertising, while our
inventive native and custom executions will enjoy even more
visibility and flexibility. And of course, our best in class
Viewability score is only further enhanced on our new site.”
To take a guided tour of the new WSJ.com, visit:
http://www.wsj.com/guidedtour/. Full access
to WSJ.com is part of a paid WSJ subscription
package. To
subscribe, visit www.WSJ.comsubscribe.
About The Wall Street Journal
The Wall Street Journal is a global news
organization that provides leading news, information, commentary
and analysis. Published by Dow Jones, which has nearly 2,000
journalists in more than 75 bureaus around the world, The Wall
Street Journal engages readers across print, digital, mobile,
social, and video. Building on its heritage as the preeminent
source of global business and financial news, the Journal includes
coverage of U.S. & world news, politics, arts, culture,
lifestyle, sports, and health. It holds 35 Pulitzer Prizes for
outstanding journalism.
Contacts
Colleen Schwartz
Colleen.Schwartz@dowjones.com
212.416.3583
Rachel Manfredo
Rachel.Manfredo@dowjones.com
212.416.3834