Iconic brand launch offers Canadian beer
drinkers more choice for every occasion
TORONTO, May 25 2015 /CNW/ - SABMiller Canada is excited
to announce the launch of Miller Lite in Canada.
"Miller Lite is the original light beer. The one that defined
the category," says Stewart Cowan,
Vice President - Marketing at SABMiller Canada. "Since launching in
the 70's, Miller Lite has been purpose brewed to have great colour,
aroma, and taste. We know that quality matters to light
beer drinkers and we believe Miller Lite is the best tasting light
beer. However, that's just our opinion, so we are inviting Canadian
beer drinkers to try it and decide for themselves."
Classified as an American Light Lager, Miller Lite has 4% ABV
and 89 calories per 355 ml can. The beer is brewed with the
choicest hops for 21 days to deliver the perfect balance of
lightness and taste. This award-winning light beer was the 2014
Gold Medal winner for 'American-style Lager or Light Lager' at the
Great American Beer Festival.
"Since launching two weeks ago, the response has been very
positive from both customers and consumers. The long weekend in May
proved to be the perfect timing to introduce Miller Lite to
Canadians, and we look forward to a great summer ahead."
Miller Lite is imported from the U.S. and is priced at the same
level as other mainstream light beer brands. It is now
available at beer and liquor stores across Canada (excluding Quebec).
About SABMiller Canada
SABMiller Canada is a
subsidiary of the second largest brewer globally SABMiller plc. We
are an FTSE-20 company, with shares trading on the London Stock
Exchange, and we have a secondary listing on the Johannesburg stock exchange. We operate in
more than 80 countries with around 70,000 employees. The group's
brand portfolio includes leading local brands such as Aguila
(Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria
Bitter (Australia) and
Tyskie (Poland) as well as global
brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller
Genuine Draft and Grolsch. Every minute of every day, more than
140,000 bottles of SABMiller beer are sold.
SOURCE SABMiller Canada