BEIJING, June 30, 2015 /PRNewswire/ -- After a six-month,
in-depth study of passengers' flight demands, Hainan Airlines
frequent-flier bonus plan, the Fortune Wings Club, announced on
June 30, that it will enact a
comprehensive upgrade of its membership system on January 1, 2016. In addition to the newly added
Platinum Card and Select Card levels, according to the
corresponding member level travel features, many innovative new
benefits shall be added including opportunities for free upgrades,
mileage credit, VIP qualification status gifts for friends and
family and so on, with a view to sharing the frequent flyer program
of Hainan Airlines, Grand China Air, Tianjin Airlines, Hong Kong
Airlines, Lucky Air, and Capital Airlines to provide services that
are better suited to demands.
It is understood that the new membership system will have three
major changes:
First, there will be the two new levels of Platinum Card and
Select Cards, truly setting off
from the travel requirements of members to tailor-make more
personalized membership benefits.
After the upgrade, Fortune Wings Club will upgrade the current
three membership levels of Gold Card, Silver Card and Fortune Wings
Card to Platinum Card, Gold Card, Silver Card, Select Card, and
Fortune Wings Cards. The two newly
added membership levels will absorb the two groups of regular
first-class and business-class members and those who take 4-19
flights per year.
By collecting VIP member suggestions and truly setting off from member demands, the
new membership system has added a Platinum Card membership level,
and added even more personalized VIP benefits; it has set up the
Select Card membership level, and allows normal members to enjoy
VIP treatment through gifted discount upgrade vouchers, which shows
Hainan Airlines' corporate attitude when it comes to public
achievement, public participation, and public sharing.
Second, new opportunities for free upgrades, mileage credit, VIP
status gifts for friends and family and other benefits are added,
showing personalized butler services while remaining
internationally compatible.
Hainan Airlines is innovatively bringing out free upgrade
benefits, that is, VIP members have the opportunity to upgrade for
free to first class when purchasing full price economy class
tickets. There is no need to apply in advance, and there are
unlimited seat upgrade opportunities.
It is worth mentioning that for this upgrade, Hainan Airlines
will bring out a luxury business gift with a lot of great content
in the domestic airlines industry -- the "gift family and friends VIP status"
benefit. Platinum Card members can gift one free Fortune Wings
Silver card to family and friends each year to enjoy VIP
privileges.
In addition, the new membership system has also added a series
of international mainstream VIP membership benefits, such as being
able to have two travel companions enjoy
the VIP lounge and checking in at the VIP counter. A mileage
credit of 20,000 mileage can be used and other exclusive benefits.
Services are internationally compatible. Meanwhile, a 7*24-hour VIP
hotline, appointment guide service, first/business class security
channel, distant shuttle bus and other butler services have
also been added.
Third, as China's first company to launch a fixed-level status rolling validity,
making it so each flight that
members counts.
The validity period for Hainan
Airlines VIP members has also been
reformed. In China's
first fixed-level status rolling
validity system, that is, within the validity period of the VIP
card, once the grade mileage or grade flight segment exceeds the
level maintenance standard part in the member's mileage account,
this can be rolled into the next level maintenance period. It is
distinguished from the VIP status fixed-level standards of other
companies in China, truly allowing
members make every flight
count.
Hainan Airlines has always had the
passenger in mind, constantly bringing out innovative
service concepts and personalized service products. The launch of
this new membership system is yet another innovation following mileage purchase,
gifted mileage and many famous global incentive program mileage
conversion products. Meanwhile, in late 2015 and 2016 Hainan
Airlines Fortune Wings Club will continue to bring out
many updates with member needs
at the core, continually creating a new Fortune Wings Club rewards
program.
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SOURCE Hainan Airlines Co., LTD