CINCINNATI, March 25,
2024 /PRNewswire/ -- The E.W. Scripps Company
(NASDAQ: SSP) has nominated senior consumer research and marketing
services executive Nishat Mehta to its board of directors.
Mehta was recently appointed chief operating officer and
president at Lexitas, a leading national provider of
technology-enabled litigation services based in Austin, Texas. He's responsible for the sales,
marketing and operating divisions across the company.
Prior to joining Lexitas, Mehta served as president of
global products and solutions for Circana, a Chicago-based company formed from the merger
of IRI and The NPD Group. In that role, Mehta led an integrated
global team with responsibility for all of Circana's products and
several of Circana's commercial divisions, including its media
business.
"Nishat has demonstrated experience in commercializing data and
advertising products that will help Scripps as we continue to
expand into new television platforms and technologies," Scripps
President and CEO Adam Symson said.
"In addition, he has strong financial acumen, as a business leader
with experience in both private equity and the public markets."
IRI and The NPD Group are two of the world's leading market
information companies. IRI was founded to track consumers' behavior
and form the largest repository of purchase, media, social, casual
and loyalty data in the industry, and it has helped to drive growth
for thousands of companies worldwide. Through data collected
on consumers' buying habits, The NPD Group helped thousands of
global companies measure, predict and improve performance. Circana
advises thousands of leading brands and retailers globally, helping
them unlock business growth through advanced technology, analytics,
data and expertise.
Before joining IRI, Mehta led the customer communications team
at 84.51º, a retail data science, insights and media company. Mehta
helped leading grocery retailer The Kroger Co. and its CPG brand
partners create relevant and personalized communications to
strengthen customer loyalty. Prior to that, Mehta was
responsible for developing strategic partnerships at dunnhumby, a
data science company helping the world's largest retailer monetize
its data assets through insights, media, analytics and consulting.
He led the evolution of the company's digital media measurement and
targeting business, transforming the way CPG brands bought, sold
and measured their media.
Mehta also spent 15 years at MicroStrategy, a leading provider
of enterprise business intelligence software.
He graduated from Harvard University with a bachelor's
degree in applied mathematics and a master's degree in computer
science.
Mehta would replace Lauren Rich
Fine, who informed the company she will step down when her
term expires in May.
At the May 6 Scripps shareholder
annual meeting, Mehta will stand for election as a Class A
director.
Investor contact: Carolyn Micheli, (513) 977-3732,
Carolyn.micheli@scripps.com
Media contact: Michael Perry,
(513) 259-4718, michael.perry@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media
company focused on creating a better-informed world. As one of the
nation's largest local TV broadcasters, Scripps serves communities
with quality, objective local journalism and operates a portfolio
of more than 60 stations in 40+ markets. Scripps reaches households
across the U.S. with national news outlets Scripps News and Court
TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION
Mystery and Laff. Scripps is the nation's largest holder of
broadcast spectrum. Scripps is the longtime steward of the Scripps
National Spelling Bee. Founded in 1878, Scripps' long-time motto
is: "Give light and the people will find their own way."
View original content to download
multimedia:https://www.prnewswire.com/news-releases/scripps-nominates-consumer-research-and-data-expert-to-company-board-position-302098199.html
SOURCE The E.W. Scripps Company