NEW YORK, Jan. 30, 2017
/PRNewswire/ -- Banana Republic will shift the timing of its
NYFW presentations to be customer-facing when the collections are
in-store. It's a natural evolution for the brand—among the first to
offer See Now, Buy Now to customers a year ago—in service to
customer demand for product as it's shown.
On February 9, Banana Republic
will celebrate its Spring 2017 collection with Olivia Palermo pop-up shops at select Banana
Republic stores. As Banana Republic's Global Style Ambassador,
Palermo has curated a distinctive pop-up experience in top Banana
Republic doors. The pop-ups will reflect Palermo's iconic style
from both an interiors and fashion perspective, including personal
touches that make the experience unique to her sensibility. An
assortment of Banana Republic and third-party product personally
picked by Palermo will sit in the pop-up shops year-round.
To kick off NYFW on February 9,
Banana Republic will host pop-up celebrations at three store
locations – SoHo (New York, NY),
The Grove (Los Angeles, CA) and Grant Street (San
Francisco, CA). Fans can meet Palermo at the SoHo event on
February 9, or tune into Banana
Republic's LIVE 360 at 6pmET to join
the party on bananarepublic.com. To top off February 9's
festivities, Banana Republic will be offering #BRSTYLERIDE – luxury
lifts between select Banana Republic stores within New York, San
Francisco and Los Angeles,
courtesy of BMW. Customers can get a ride in style with proof of
purchase or use of #BRSTYLERIDE on social media.
As a further build to their partnership, Palermo and Banana
Republic will reveal a Fall 2017 capsule collection designed by
Palermo and the Banana Republic design team at September NYFW.
Supporting the brand's goal to amplify awareness when collections
hit stores, a private preview of the company's Fall 2017
collections will be hosted for long-lead press during February
NYFW, and will be kept under-wraps until it is available for
customer purchase in September.
"I am so honored to evolve my partnership with Banana Republic
with such a personal approach to both our pop-ups and capsule
collection," says Palermo. "We're a great team and it's truly been
such a collaborative approach that reflects the synergy between my
style and the brand."
ABOUT BANANA REPUBLIC (@BananaRepublic)
Banana
Republic is a global apparel and accessories brand focused on
delivering versatile, contemporary classics, designed for today
with style that endures. Through thoughtful design, Banana
Republic provides a wardrobe of favorites to style and wear time
and time again in new ways. Banana Republic offers fragrances,
clothing, eyewear, jewelry, shoes and handbags with detailed
craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division
of leading global specialty retailer, Gap Inc. (NYSE: GPS).
Customers may shop Banana Republic in more than 750
company-operated and franchise retail locations worldwide and
online. For more information about Banana Republic, its products
and stores, please visit BananaRepublic.com.
ABOUT OLIVIA PALERMO
(@oliviapalermo)
Olivia Palermo has gained
international recognition as one of fashion's premier insiders with
her work as a model, spokesperson and as the executive editor and
creative director of OliviaPalermo.com - an award
winning fashion and lifestyle website. Palermo has served as Guest
Creative Director, Guest editor and Guest
designer and spokesperson for brands. Palermo
is currently the global style ambassador
for Banana Republic.
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SOURCE Banana Republic