NEW YORK, Feb. 2, 2017 /PRNewswire/ -- Gap, the American
clothing brand, announces the launch of a limited-edition
collection – the '90's Archive Re-Issue – for men and women
featuring iconic styles from the '90's including the Bodysuit,
Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless
Pocket Tee, available online and in select stores globally starting
February 7.
To launch the collection, Gap collaborated with director
Kevin Calero to create 'Generation
Gap,' a film that is the ultimate contemporary homage to the iconic
Gap ads of the '90's with references to "Mellow Yellow," "Crazy
Little Thing Called Love" and "Just Can't Get Enough" and updated
with a modern twist. 'Generation Gap' features a roll call of
emerging talent cast from the offspring of stars of the iconic Gap
'90s ads with a special cameo from the timeless icon and Gap alumni
Naomi Campbell wearing the iconic
pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version
of the 1992 Billboard music #1 hit 'All 4 Love' by Color me Badd,
'Generation Gap' is a nod to the past and a celebration of the next
generation as they reimagine the iconic Gap looks in their own
unique style.
"The '90's is having a sartorial moment and we have an archive
of pieces that set the tone for that decade commercially and
culturally, so it seemed right to re-issue some of those pieces and
the stories that come with them," said Craig Brommers, chief marketing officer for Gap.
"'Generation Gap' came together in a celebration of who was with us
then and who we are with now – it has, at its heart, that simple
truth that we can take from the past but also celebrate our
future."
The 'Generation Gap' cast includes:
- Model Lizzy Jagger, daughter of
Jerry Hall, wears her take on the classic black Bodysuit that her
mother flaunted in 1991.
"The classic look for anyone is not just a '90's look. The white
t-shirt and jeans look has gone through the decades and is still
around, and I think of that as being really Gap," said Jagger.
- DJ TJ Mizell, son of Jam Master Jay of Run DMC, wears the
iconic Gap Logo Sweatshirt that his father wore in the "Original
Fit Jeans" commercial in 1990.
"I feel honored. Being part of anything Run DMC is a huge honor for
me and being able to back up my father's legacy with Gap," said
Mizell.
- Actor Evan Ross, son of
Diana Ross, wears the sleeveless
Logo Tee as a tribute to his mother who wore a simple tank in her
1991 ad.
"Gap can transcend all eras. It still feels relevant. It looks like
what we would be wearing right now... it is at the cusp of what
we're doing right now," said Ross.
- Singer Chelsea Tyler, daughter
of Steven Tyler, wears the
sleeveless Tee and Reverse Pleated Jeans channeling her dad's "Easy
Fit Jeans" commercial from 1997.
"Gap is taking something so classic that we all know and is so
quintessential in our minds but has a new spin and current feeling
to it," said Tyler.
- Singer Rumer Willis, daughter of
Demi Moore, wears the Cropped Denim
Jacket, similar to the one her mother wore in her 1990 ad, with the
Henley Bodysuit.
"Gap was really the first brand to come out of the box… and do
different and interesting things," said Willis.
- Artist Coco Gordon, daughter of Kim
Gordon who wore the Pocket Tee in her 1990 ad, wears the
navy Icon Leather Jacket, black short-sleeve Mockneck Tee and High
Rise Denim Short in the film.
"My mom always bought me Gap clothes… we definitely went to the Gap
for my cool clothes."
- Model Actress & Activist Naomi Campbell, who was shot
wearing the Pocket Tee in her 1992 ad by Steven Meisel, wears the Pocket Tee re-issue in
the film.
"It's an honor to be here, in the same outfit that I wore twenty
years ago in my Gap ad," said Campbell. "The creativity in the '90s
is something I'm so grateful that I got to be a part of and to see
and to learn from and to draw inspiration from."
"I was a 'Gap kid' so when the call came through to re-interpret
the legendary '90's Gap campaigns, it was a dream come true," says
'Generation Gap' director Kevin
Calero. "The '90's ads set the tone for a whole stream of
fashion attitudes and moments. I don't think many other brands
could pull off this sort of film with authenticity and heart."
For further information on the collection and to view
'Generation Gap' go to Gap.com/archivereissue
About Gap
Gap is one of the world's most iconic apparel and accessories
brands and the authority on American casual style. Founded in
San Francisco in 1969, Gap's
collections are designed to build the foundation of modern
wardrobes – all things denim, classic white shirts, khakis and
must-have trends. Beginning with the first international
store in London in 1987, Gap
continues to connect with customers online and across the brand's
about 1,700 company-operated and franchise retail locations around
the world. Gap includes Women's and Men's apparel and accessories,
GapKids, babyGap, GapMaternity, GapBody and GapFit
collections. The brand also serves value-conscious customers
with exclusively-designed collections for Gap Outlet and Gap
Factory Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Athleta and Intermix. For more information,
please visit www.gapinc.com.
Media Contacts:
STOREY
Will Davis
Will.Davis@ourstorey.net
212 463 7207
Rachel Issa
Rachel.Issa@ourstorey.net
212 463 7207
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SOURCE Gap