NEW YORK, Oct. 25, 2018
/PRNewswire/ -- Gap, the iconic American clothing brand, today
announces the holiday 'Meet Me in the Gap' campaign starring Grammy
Award-nominated R&B artist and songwriter Leon Bridges doing what he does best by
capturing the holiday spirit in song and dance alongside a group of
individuals drawn to his magnetic energy. The Gap Holiday 2018
campaign is meant to transcend the edgy climate of today by
spreading love and driving positive change to demonstrate that
feeling good and doing good go together.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8423851-gap-meet-me-in-the-gap-holiday-leon-bridges/
The hero campaign video features Bridges moving to the rhythm in
a blank space that is brought to life with oversized Gap crazy
stripes that come together to form a path, leading him and the rest
of the cast on a journey of good and generosity. Directed by
accomplished music video director Emil
Nava, the video embraces the magic of the holidays with the
entire cast outfitted in classic Gap denim paired with colorful
knits and bright stripes. Through a soulful rendition of Heavy D
& The Boy's original version of "Now That We Found Love,"
Bridges creates a feel good moment that is perfectly accompanied by
choreographed moves of the entire cast.
"Music, dance, fashion and personal style are my big passions in
life, so getting to work with Gap on this campaign that ties all of
those elements together is epic," said Bridges. "I grew up watching
all of their diverse, music based commercials, and they were just
the coolest. Getting to be in one myself is wild and it's a dream
to lead the brand into the season, especially with a song that has
a message of love."
Launching on November 1, the
campaign spans television, mobile, social, in store and digital.
The television spots will air on major networks and be incorporated
into high impact moments, including digital takeovers on Vevo, Hulu
and Spotify with priority on live viewing moments within the NFL
and the season's top-rated programs.
"For Gap, holiday is all about the feeling of giving and coming
together to celebrate the season with loved ones. This year
especially, we want everyone to feel the love by lifting spirits
with Leon's harmonious take on this '90s anthem," said Gap chief
marketing officer Craig Brommers.
"Leon's soulful voice and charismatic rhythm, styled in Gap's
signature crazy stripes, created an undeniable energy brought to
life in this moment of positivity and cheer, bound to spread
love."
For more information on 'Meet Me in the Gap,'
visit gap.com.
About Gap
Gap is one of the world's most iconic apparel and accessories
brands and the authority on American casual style. Founded in
San Francisco in 1969, Gap's
collections are designed to build the foundation of modern
wardrobes – all things denim, classic white shirts, khakis and
must-have trends. Beginning with the first international store in
London in 1987, Gap continues to
connect with customers online and across the brand's about 1,600
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The brand
also serves value-conscious customers with exclusively-designed
collections for Gap Outlet and Gap Factory Stores. Gap is the
namesake brand for leading global specialty retailer, Gap Inc.
(NYSE: GPS) which includes Gap, Banana Republic, Old Navy,
Athleta, Intermix and Hill City. For more information, please
visit www.gapinc.com.
Will Davis
will.davis@6degrees.group
212.463.7245 ext. 1204
Mackenzie Dougherty
Mackenzie_dougherty@gap.com
212.886.7323
View original
content:http://www.prnewswire.com/news-releases/gap-celebrates-spreading-love-with-the-meet-me-in-the-gap-holiday-campaign-starring-leon-bridges-300737988.html
SOURCE Gap