Rewards members can now earn points and redeem
rewards within one program while shopping in-store
and online at Old Navy, Gap, Banana Republic and
Athleta
TORONTO , Sept. 15,
2022 /CNW/ - Today, Gap Inc. (NYSE: GPS) announced a
new loyalty Rewards program across Canada: One Membership. Four Brands.
The new program allows members to earn points, redeem rewards, and
enjoy member benefits within our four brands: Old Navy, Gap, Banana
Republic and Athleta.
With this new program, members can shop across all four brands
and no matter which brand they enrolled in or how they spend, all
their points will be in one place. It is easy for Rewards members
to earn points, redeem rewards, and even give back by donating
points to causes that drive social impact, which Gap Inc. will
match, through our Do Good program. Rewards members will
also receive special bonuses, and exclusive offers such
as free shipping.
"Our program is designed to reward our loyal customers by
creating unique, personalized experiences that will make it easier
to shop, earn points and redeem rewards across our family of
brands," said Chris Samway, Head of
Rewards, Loyalty & Payments at Gap Inc. "We've been piloting a
version of this program in Canada
for about a year and have seen great initial success. Our pilot has
enabled us to incorporate valuable customer feedback, and now with
an enhanced value proposition and a broader suite of benefits for
our members, we're excited to launch in Canada."
The program will allow Rewards members to earn 1 point for every
$1 spent. Members will be able to
redeem rewards in $1 (or 100 point)
increments.
The new program includes tiered membership levels based on
annual spend:
Core ($0 –
$499 Annual Spend)
- Free to join
- Bonus points for shopping across the family of
brands
- Birthday bonus
- Free shipping on orders of $50 or more
Enthusiast
($500-$999 Annual Spend)
- Core benefits listed above
- Early access to new arrivals and sales
- Members-only exclusive offers
Icon ($1,000+
Annual Spend)
- Core and Enthusiast benefits listed above
- Free shipping on orders of $35 or more
- Create Your Own Sale Day
Another key feature of the program is the Do
Good component which gives customers the ability to donate
their points to Canadian Women's Foundation, a national leader in
the movement for gender equality in Canada. In addition, Gap Inc. is matching up
to $1 million of donations made by
Rewards members across Canada and
the U.S.
"We heard from our customers that they value brands that make a
positive impact in the world," said Samway. "With this in
mind, we created a program where we can partner with our members to
help make our communities stronger through supporting causes that
drive social impact and deliver needed services to Canadians."
The Gap Inc. Rewards program is now live for in-store and online
enrollment for all Canadians. For more information, please visit:
Navyist Rewards, Gap Good Rewards, Banana Republic Rewards,
and Athleta Rewards.
About Gap Inc.
Gap Inc., a collection of purpose-led lifestyle brands, is the
largest American specialty apparel company offering clothing,
accessories, and personal care products for men, women, and
children under the Old Navy, Gap, Banana
Republic, and Athleta brands. The company uses
omni-channel capabilities to bridge the digital world and physical
stores to further enhance its shopping experience. Gap Inc. is
guided by its purpose, Inclusive, by Design, and takes pride in
creating products and experiences its customers love while doing
right by its employees, communities, and planet. Gap Inc. products
are available for purchase worldwide through company-operated
stores, franchise stores, and e-commerce sites. Fiscal year 2021
net sales were $16.7 billion. For
more information, please visit www.gapinc.com.
About the Canadian Women's
Foundation
The Canadian Women's Foundation is a national leader in the
movement for gender equality in Canada. Through funding, research, advocacy,
and knowledge sharing, we work to achieve systemic change. We
support women, girls, and gender-diverse people to move out of
violence, out of poverty, and into confidence and leadership. Since
1991, our generous donors and supporters have contributed more than
$150 million to fund over 2,500
life-transforming programs throughout Canada.
SOURCE Gap Canada