Accenture Debuts Global Creative Campaign Spotlighting Stories of Reinvention
22 April 2024 - 10:08PM
Business Wire
“Reinvented with Accenture” showcases company’s
transformative work with clients across industries worldwide
Accenture (NYSE: ACN) today unveiled a new global creative
campaign, “Reinvented with Accenture.” The campaign spotlights how
the company is working with clients to drive some of their most
significant business reinventions, including through the
transformative power of technologies like generative AI.
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the full release here:
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“Reinvented with Accenture” showcases the
company’s transformative work with clients across industries
worldwide (Graphic: Business Wire)
“This campaign is about our clients. It celebrates the world's
most forward-thinking companies and showcases how, together, we
push boundaries and shape the future of industries,” said Jill
Kramer, chief marketing and communications officer, Accenture.
“Whether our clients are reinventing a part of their business or
their entire business, this campaign helps us demonstrate the
breadth, depth and scale of our work in a way we’ve never done
before.”
Created in partnership with renowned creative agency Droga5,
part of Accenture Song, the new campaign kicks off with Accenture's
work with BBVA and Fortune, with additional client stories to be
regularly released throughout its duration.
Accenture's collaboration with BBVA used digital technologies to
help the bank become one of the world's most customer-centric
financial institutions, resulting in a remarkable 117% growth in
new customers in the last few years. Accenture helped BBVA reinvent
its digital sales capabilities and operations, consolidate its
agency networks across geographies and use hyper-personalization to
reach each individual customer. Ultimately, this digital
transformation empowered millions of BBVA customers with the
confidence needed to make financial decisions.
Accenture collaborated with global business publication Fortune
to develop Fortune Analytics, an AI-powered product, custom built
and trained on more than 20 years of data from the iconic Fortune
500 and Fortune Global 500 lists. Fortune Analytics also leverages
decades of the publication’s trusted business journalism in an
easy-to-use AI tool that can create data visualizations and deliver
powerful insights. Designed for the purpose of analyzing companies,
industries, trends, and the world of business, Fortune Analytics is
a clear and compelling use of Gen AI to enable new ways to
understand and present complex data. Fortune plans to launch the
product in beta by June 4th.
“The sheer scale of Accenture and its influence is
mind-boggling. 9,000 clients in 120 countries. And connections to
almost any industry you can think of,” said Neil Heymann, global
chief creative officer, Accenture Song. “Together with Droga5, we
aimed to create a system that would simply and elegantly show what
we do with and for our clients. One example at a time, we plan to
demonstrate the business reinvention that Accenture and our clients
are driving.”
"Reinvented with Accenture" will launch across all of
Accenture's internal and external digital platforms, as well as
through television, digital advertising, paid social, print,
out-of-home, and partner channels in the United States and the UK,
and is an expansion of Accenture's current brand platform, "Let
There Be Change," introduced in 2020. Accenture’s digital and
social properties will also feature groundbreaking client
reinvention stories from BT Group, Gerando Falcões, Marriott, smart
and more.
As part of the campaign, Accenture chair and CEO Julie Sweet
will host exclusive conversations across Accenture’s digital
properties with innovative CEOs to discuss how they are driving
reinvention to propel their businesses forward.
Accenture currently ranks as one of the top business-to-business
brands on Interbrand’s ranking of the top 100 global brands and has
nearly doubled its brand value from $12 billion to $21.3 billion
since 2016.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 742,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
Copyright © 2024 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture
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version on businesswire.com: https://www.businesswire.com/news/home/20240422772780/en/
Tina Janczura Accenture +1 312 719 5608
tina.janczura@accenture.com
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