Selma Blair and
Labrinth Headline as Gap Icons in Core Classics, Redefining Culture
and Style Across Generations
TORONTO, Sept. 6,
2022 /CNW/ - This Fall, Gap puts the spotlight on
Icons, showcasing a collection of essential classics designed to
dress generations of culture shapers. Gap Icons include both
reinvented classics in new proportions, organic fabrics made with
more sustainable Washwell water-saving techniques, and a diverse
cast of individuals who are shaping our culture through their own
personal style and voice. Debuting today and building upon its
long-standing history of uplifting varied and distinct individuals,
Gap's Fall 2022 ICONS campaign continues to celebrate modern
American optimism and what it means to be a true Icon – someone
creating positive change by simply being their truest self.
![Gap’s Fall Campaign Celebrates ICONS – Champions of Individuality and Actions That Shape Our Culture (CNW Group/Gap Canada) Gap’s Fall Campaign Celebrates ICONS – Champions of Individuality and Actions That Shape Our Culture (CNW Group/Gap Canada)](https://mma.prnewswire.com/media/1889138/Gap_Canada_Gap_s_Fall_Campaign_Celebrates_ICONS___Champions_of_I.jpg)
Starring a cast of culture shapers, including renowned actress
Selma Blair – a New York Times best-selling author and mother
with MS advocating for a more inclusive world – and UK performer
Labrinth – a humanitarian connecting souls through the power of
music – the cast of Icons is represented by artists and
trailblazers, all of whom use their platform and voice to push
culture forward. From Cameron
Russell, who uses storytelling to facilitate evolution; to
23-year-old Toni Breidinger, who
pushes the boundaries both on and off the racecourse, these Icons
speak to what can be accomplished when you fight for who you truly
are.
Gap ICONS include:
- Selma Blair (@selmablair)
— Actress, New York Times
best-selling author and mother with MS advocating for a more
inclusive world.
- Labrinth (@labrinth) — Humanitarian, creator, artist,
producer, songwriter, and musician, Labrinth is transferring energy
and connecting souls through the power of music.
- Cameron Russell
(@cameronrussell) — Model, organizer, and writer, Cameron's work
leverages creative collaboration and collective storytelling to
facilitate evolution.
- Lucky Blue Smith (@luckybsmith) — Father, model and
actor, Lucky has been working in the fashion and entertainment
industry since age 15 and today is a strong advocate for mental
health.
- Toni Breidinger
(@tonibreidinger) — Professional race car driver and first female
Arab driver of NASCAR, Toni is an inspiration to women everywhere
with her trailblazing and triumphant spirit.
"At Gap, Icons are a symbol of timeless individuality, and
there's nothing more iconic than shaping culture by amplifying your
true self and talent." says Mary
Alderete, Global Head of Gap Marketing. "A Gap Icon is
an essential classic – the mallcore standard, really – like our 70s
flare and 90s loose Washwell denim, pleated and flatfront Washwell
khakis and big white organic cotton shirts. Gap Icons also include
trail-blazing individuals like New York
Times best-selling author Selma
Blair who is pioneering change as she's on her own journey
with multiple sclerosis, and Labrinth, an artist who is connecting
cultures and communities through music. We're excited to celebrate
these Icons in our Fall campaign as a diverse group of individuals,
effortlessly styled in Gap updated classics, who are using their
unique talents and abilities to better us all."
The campaign was concepted by Gap Global Creative Director,
Len Peltier
and directed by Koto Bolofo, paying homage to Gap's Icons
that have defined the standards since 1969, designed to dress
generations. Styled in 90s loose organic cotton denim, big white
shirts, cargo and pleated khakis, high rise 70s flare denim and the
classic Gap logo hoodie, the cast of ICONS are featured in iconic
Gap essentials made new again in responsibly made fabrics and fresh
proportions.
To punctuate Gap's iconic logo hoodie and continue Gap's
commitment to amplify artists, the brand is announcing Gap Logo
Remix. The project launches today, inviting artists to design a
unique GAP logo. Through customer voting, the top three designs
will become Gap NFTs and physical hoodies that will be sold on
gap.com. Artists will have an opportunity to express their
creativity and individuality with their take on the iconic Gap
logo. This extends Gap's journey in both the meta and physical
worlds, fresh off the heels of brand releases and experiences with
Dogami and Club Roblox, in addition to gamified NFT collections
with artists including Demit Omphroy, Dapper Dan and Frank Ape. For more information on how to
participate, please visit gap.com/nft.
Gap's Fall ICONS campaign debuts today, September 6, 2022, across digital media, out of
home and Gap brand channels. Follow @gap and #HowYouWearGap to
follow along. Customers can also join Gap's Discord server to
connect, engage and foster community with other fans of Gap NFTs at
discord.gg/gapthreads. #gaplogoremix
ABOUT GAP @gap and @gapkids
Gap is an authority on modern American style. Founded in
San Francisco in 1969, Gap
continues to build on its heritage grounded in denim and khakis
made through Washwell, Gap's water saving program that uses at
least 20% less water compared to conventional garment-wash methods.
Gap is a lifestyle brand that includes adult apparel and
accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body,
GapFit, Yeezy Gap and Gap Home collections. The brand connects with
customers online and in company-operated and franchise retail
locations globally, and also serves value-conscious customers with
exclusively designed collections for Gap Outlet and GapFactory
Stores. Gap is the namesake brand for leading global specialty
retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap,
Athleta and Banana Republic brands. For more information, please
visit www.gapinc.com
SOURCE Gap Canada