Levi Strauss & Co. Appoints Gianluca Flore as Chief Commercial Officer
12 April 2024 - 7:00AM
Business Wire
Veteran commercial leader brings depth of
retail experience to support direct-to-consumer transformation and
accelerate international growth.
Levi Strauss & Co. (LS&Co., NYSE: LEVI) today announced
the appointment of Gianluca Flore as executive vice president and
chief commercial officer, effective July 29. Reporting to Michelle
Gass, president and chief executive officer, Flore will join the
company’s executive leadership team and will be responsible for the
commercial operations of the Levi’s® brand across all global
channels, including stores, e-commerce and wholesale.
“I am delighted to welcome Gianluca to LS&Co. at this
transformational moment for the company, as we pivot to become a
DTC-led, denim lifestyle leader,” Gass said. “He is an industry
veteran with an exceptional track record of delivering profitable
growth at iconic fashion brands. His depth of experience in driving
market relevance and consumer-centric, operational excellence makes
him the right leader to help us usher in the company’s next chapter
of stakeholder value creation.”
Flore brings more than 20 years of international commercial
experience in the luxury apparel and lifestyle sector. He joins
LS&Co. from Burberry, where he was appointed chief commercial
officer in 2021, overseeing five regions and a network of more than
400 stores. Prior to this, he served as the company’s president for
the Americas and Global Retail Excellence, spearheading the
expansion and productivity of the brand’s retail footprint, and
elevating distribution and positioning across wholesale. Flore has
also held leadership roles at the luxury group Kering, including
CEO of Brioni, where he established a profitable retail business
model for the brand, and at Bottega Veneta, where he led
double-digit revenue increases across wholesale and retail
channels. Flore holds a BBA and post-graduate certificate from
LUISS University in Rome, Italy, as well as a post-graduate
certificate from the London School of Economics.
“It’s an honor to join a storied company like LS&Co. at this
exciting time for the Levi’s® brand, which continues to be the
unequivocal category leader, firmly at the center of culture,”
shared Flore. “I look forward to working with the immensely
talented LS&Co. team, in service to its consumers and to making
Levi’s® the definitive denim lifestyle leader globally.”
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name
apparel companies and a global leader in jeanswear. The company
designs and markets jeans, casual wear and related accessories for
men, women and children under the Levi's®, Dockers®, Signature by
Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its
products are sold in more than 110 countries worldwide through a
combination of chain retailers, department stores, online sites,
and a global footprint of approximately 3,200 brand-dedicated
stores and shop-in-shops. Levi Strauss & Co.'s reported 2023
net revenues were $6.2 billion. For more information, go to
http://levistrauss.com, and for financial news and announcements go
to http://investors.levistrauss.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240411602303/en/
Investor Contact: Aida Orphan Levi Strauss & Co.
(415) 501-6194 Investor-Relations@levi.com
Media Contact: Elizabeth Owen Levi Strauss & Co.
(415) 501-7777 NewsMediaRequests@levi.com
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