Macy’s Flower Show featuring Christian Dior
Parfums will engage and inspire the senses at Macy’s Herald Square
from Sunday, March 24 through Sunday, April 7
Immersive gardens with blooming flowers and multi-sensory mise
en scene will bloom at the 49th Macy’s Flower Show featuring
Christian Dior Parfums. In celebration of spring’s arrival, the
main floor, balcony, and iconic Broadway windows of Macy’s
world-famous flagship store in New York City Herald Square will
transform into a breathtaking botanical experience from Sun., March
24, 2024, to Sun., April 7, 2024. The Macy’s Flower Show is free
and open to the public during store hours.
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Macy’s Flower Show featuring Christian
Dior Parfums will engage and inspire the senses at Macy’s Herald
Square from Sunday, March 24 through Sunday, April 7 (Graphic:
Business Wire)
“The Macy’s Flower Show places the colors, scents and sights of
spring centerstage, transporting guests to an immersive and vibrant
floral experience,” said Will Coss, executive producer, Macy’s
Flower Show. “As we celebrate the start of the spring season,
thousands of unique flowers, plants, and trees will bloom
throughout the store in unison. This year, we are proud to work
with Christian Dior Parfums to create an exclusive exhibition
within our springtime oasis that will engage senses for customers
to re-discover the iconic fragrance, Miss Dior.”
Macy’s beloved spring celebration has delighted generations of
fans with fantastical gardens showcasing thousands of live flowers,
plants, and trees from across the globe for nearly five decades.
From a variety of landscapes and climates, the Macy’s Flower Show
provides visitors with a one-of-a-kind opportunity to experience
these florals blossoming in unison. As guests explore the aisles of
color and tunnels of florals, they will discover interactive
kaleidoscope displays, blooming strawberries, a tunnel filled with
florals, playful watering can sculpture and additional eye-catching
elements.
Throughout the two-week run of this year’s Flower Show, guests
will have the opportunity to shop an exclusive product collection
celebrating and complimenting the immersive color experiences and
themes of this year’s show. Featured merchandise can be purchased
in-store at Macy’s Herald Square and online at macys.com.
Miss Dior: From Flower to Fragrance
For the 49th Macy’s Flower Show, Christian Dior Parfums invites
guests to take part in an immersive journey and to discover the
history and savoir faire behind the iconic Miss Dior perfume. The
Miss Dior: From Flower to Fragrance installation and pop-up
boutique will be open at Macy’s Herald Square flagship from March
24 to May 12, 2024.
Born in Provence, the legendary Miss Dior debuted in 1947 by
Christian Dior as the Maison’s first perfume creation. Named for
his much-loved sister, Catherine Dior, who shared his passion for
flowers, the legendary chypre accord brings together jasmine and
roses, and serves as the olfactive representative of Monsieur
Dior’s eternal vision of youth and femininity.
The journey begins in a field of roses, inspired by the gardens
of Monsieur Dior’s Chateau La Colle Noire and the Grasse rose
fields. A visit to the Miss Dior Gallery awaits, where guests can
discover Miss Dior Parfum, a new composition by Francis Kurkdjian,
Dior Perfume Creation Director, that reinterprets the initial
olfactory inspiration of Miss Dior and infuses it with today’s
youthful spirit.
The journey ends in a pop-up boutique also located on the Upper
Mezzanine, where guests can further discover and engage with the
Maison’s iconic fragrances, skincare and makeup collections, as
well as events, personalization and consultation services. Guests
can also discover the world of Miss Dior beyond Macy’s Herald
Square through an interactive Christian Dior Parfums augmented
reality experience created exclusively for the Macy’s Flower
Show.
For further information on the Miss Dior: From Flower to
Fragrance Macy’s Flower Show experience and pop-up, please visit
macys.com.
Macy’s Live
Macy’s Live will share an exclusive look at this year’s
botanical and fragrance celebration with fans far and wide.
Episodes will feature Macy’s designers and fragrance experts from
Christian Dior Parfums as they discuss the design and exclusive
product created for the 49th Macy’s Flower Show.
Tune in on March 28 for a LiveBeauty episode featuring Christian
Dior Parfums and on April 2 for an additional episode spotlighting
exclusive merchandise created for this year’s Flower Show. For
additional information on Macy’s Live, please visit
macys.com/macyslive.
For additional information about the 2024 Macy’s Flower Show,
including a listing of Christian Dior Parfums special events,
please visit macys.com/flowershow.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our purpose—to create a brighter future with bold
representation that empowers more voice, choice, and ownership for
our colleagues, customers, and communities.
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version on businesswire.com: https://www.businesswire.com/news/home/20240315182685/en/
Christine Nealon, Ryan Gannon, Gabriella Boresi Macy’s External
Communications communications@macys.com
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