CHICAGO, May 23, 2013 /PRNewswire/ -- Acquity Group
(NYSE MKT: AQ), a leading global Brand eCommerce® and digital
marketing company, announces today the launch of an enhanced web
presence for Carlton-Bates Company, an automation controls,
electronic and electromechanical products distributor under the
WESCO International, Inc., family of companies.
A global B2B distributor, WESCO enlisted Acquity Group to
improve Carlton-Bates' online business and customer experience.
Built on the hybris Commerce Suite, Carltonbates.com features
enhanced eCommerce capabilities that simplify the user experience
for both Carlton-Bates consumers and internal teams. New
capabilities include account flexibility for clients to manage
online orders, a streamlined purchasing path and a single commerce
platform for both B2B and B2C businesses.
"Even with our complex back-end systems, Acquity Group possessed
the expertise needed to integrate a new eCommerce experience into
our existing infrastructure," said John
Gierl, Director, Systems Technology & Infrastructure at
WESCO. "Acquity Group knows B2B eCommerce and tailored the platform
implementation to our specific needs, making the process easier on
us."
In addition to new eCommerce features, Carltonbates.com
leverages advanced analytical tools to monitor crucial data and
real-time feedback to make user experience improvements at a
quicker pace. The site's improved search functions are powered by
an Endeca integration.
"As a leader in the B2B digital shift, WESCO's investment in
eCommerce provides a foundation for the company's continued growth
in multi-channel transactions," said Chip Knicker, Vice President
at Acquity Group. "We're seeing a growing number of B2B
companies developing online experiences that incorporate features
and offerings standard in today's B2C eCommerce experiences, so we
were thrilled to help WESCO enhance Carlton-Bates' digital presence
to better serve their customers."
With the hybris Commerce Suite, Carlton-Bates can manage all
online content needs quickly and effectively, without having to go
through the IT department. The new platform gives Carlton-Bates'
internal team more flexibility to add multiple promotions and rich
media, and make rapid content changes – an especially useful
component when used in conjunction with the analytics
platforms.
"WESCO is one of the largest electrical wholesalers in the world
and we are excited to be part of its successful eCommerce
strategy," said Steven Kramer,
Executive Vice President Sales Americas at hybris. "Our solution
has enabled WESCO to manage both its B2B and B2C commerce sites on
a single platform while delivering rich product content and
improving overall time to market."
With digital investments on the rise, a growing number of B2B
organizations are enlisting Acquity Group's expertise to create
digital experiences on par with popular consumer brands. Acquity
Group's brand eCommerce solution blends creative design, digital
marketing and technology to deliver dynamic, mobile-ready shopping
experiences that incorporate electronic catalogs, ordering and
support for on-the-go business buyers.
To learn more about Acquity Group's award-winning projects and
eCommerce capabilities, visit www.acquitygroup.com.
About Acquity Group
Acquity Group is a leading Brand eCommerce® and digital
marketing company that leverages the internet, mobile devices and
social media to enhance its clients' brands and e-commerce
performance. It is the digital agency of record for a number
of well-known global brands in multiple industries. Acquity
Group has served more than 600 companies and their global brands
through thirteen offices in North America. For more
information about Acquity Group, visit acquitygroup.com.
About hybris
hybris helps businesses on every continent sell more goods,
services and digital content through every touchpoint, channel
and device. hybris delivers "OmniCommerce™": state-of-the-art
master data management and unified commerce processes that give a
business a single view of its customers, products and orders,
and its customers a single view of the business. hybris'
omni-channel software is built on a single platform, based on
open standards, that is agile to support limitless innovation,
efficient to drive the best TCO, and scalable and extensible to be
the last commerce platform companies will ever need. Both principal
industry analyst firms rank hybris as a "leader" and list its
commerce platform among the top two or three in the market. The
same software is available on-premise, on-demand and managed
hosted, giving merchants of all sizes maximum
flexibility. Over 500 companies have chosen hybris, including
global B2B sites W.W.Grainger,
Rexel, General Electric, Thomson Reuters and 3M as well as consumer
brands Toys"R"Us, Metro, Bridgestone, P&G, Levi's, Nikon,
Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has
operations in 15 countries around the globe. hybris is the future
of commerce™. For more information, visit www.hybris.com
SOURCE Acquity Group Ltd.