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Magic Lantern Group Penetrates Broadcast & Home Video Market in Russia NEW YORK, Aug. 11 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. (AMEX:GML), a leading North American distributor of educational content and e-learning delivery systems with operations in Canada and the U.S., announced today that the Company has entered into a non-exclusive distribution agreement with Acorn Associates, Ltd., a New York based production and distribution company. Since 1982, Acorn Associates has produced over 4,000 segments for CNN as well as numerous full-length programs for The Travel Channel, The Family Channel and Public Broadcasting. This agreement expands Magic Lantern Group's educational, home video and international broadcast market presence to include Russia and other newly independent states. According to the agreement, Acorn Associates will distribute Magic Lantern Group's educational video products to Russia and its surrounding states, including Ukraine, Belarus, Moldova, Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzebekistan, Latvia, Lithuania and Estonia. These regions represent new areas of market penetration for the Company. Magic Lantern Group President and CEO Bob Goddard stated, "Demand for content in Russia is high, representing a significant, yet under-served market for our services. We are excited to form this distribution agreement that provides us with deep market penetration within high-growth and emerging international markets. By creating an early foothold in these markets, we stand to generate ongoing, new revenue streams for the Company." About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world-renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Dorling Kindersley, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; and Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions. For more information, visit the Company's websites: http://www.magiclanterngroup.com/, http://www.tutorbuddy.com/, http://www.mv-dm.com/ and http://www.magiclanterninsite.com/. Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml/. At the Company, contact Bob Goddard, Magic Lantern Group, Inc., 1-800-263-1717 ext. 2454, and visit http://www.magiclanterngroup.com/. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Gary Geraci of National Financial Network, +1-781-444-6100 ext. 629, ; or Bob Goddard of Magic Lantern Group, Inc., +1-800- 263-1717 ext. 2454, Web site: http://www.magiclanterngroup.com/

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