Kowabunga! Inc. Retains PReturn Inc. for Public Relations Services
28 July 2008 - 10:00PM
Business Wire
Kowabunga!�, the leading provider of interactive performance-based
advertising networks and technology platforms, today announced it
has retained Chicago-based PReturn Inc. to execute a multifaceted
public relations campaign designed to raise the profile of
Kowabunga!�s Network division to companies within the interactive
marketing industry. Kowabunga!�s Network division offers
advertisers and publishers many cost per action (CPA) and cost per
click (CPC) performance-based revenue generating products and
services through its suite of high profile brands, which includes
the ValidClick AdExchangeTM, PrimaryAds� and MyAPTM . �Kowabunga!
continues to generate strong growth from its network division while
implementing the divestiture of other businesses not core to our
mission,� said Stan Antonuk, Chief Executive Officer for
Kowabunga!. �With this renewed corporate focus and several
innovative product enhancements set for launch through the
remainder of the year, the timing is ripe to ramp up our public
relations efforts. PReturn is a good fit for us because they
specialize in the interactive marketing industry and work with a
roster of respected industry leaders.� PReturn will assist
Kowabunga! in designing and executing a proactive media relations
program to increase the consistency and frequency of the company�s
corporate communications. The effort aims to boost industry
awareness of Kowabunga!�s existing suite of CPA and CPC performance
and technology solutions, highlight the many successful customer
and partner relationships already in place at Kowabunga!, and set
the stage for additional product upgrades planned for 2008.
�Kowabunga! has an impressive roster of successful businesses
operating under its corporate umbrella that currently serve a wide
range of tier one advertisers, publishers and other partners in the
online marketing industry,� said PReturn Founder Kraig Smith. �We
expect the planned rollouts, renewed corporate focus and
substantial industry demand for solutions that deliver measurable
return on investment will resonate well in a dynamic industry where
media interest in uncovering the next wave of progress is high.�
About Kowabunga! Inc. Think Partnership Inc. is now doing business
under the name "Kowabunga! Inc." and will seek formal shareholder
approval to change its legal name to Kowabunga! Inc. later in 2008.
Kowabunga Marketing Inc. will continue as a subsidiary, operating
its affiliate network and related products. Kowabunga! Inc. is the
leading provider of interactive performance-based advertising
networks and technology platforms. Kowabunga! provides a
comprehensive and integrated set of scalable and cost-effective
marketing solutions for both advertisers and publishers. These
solutions increase customer retention and revenues through a
diverse set of related marketing channels, including affiliate
marketing, click-fraud-protected pay-per-click advertising, lead
generation, interactive direct marketing, integrated offline
advertising, campaign management, public relations, and branding.
Kowabunga! also operates several direct-to-consumer services
including online dating, online education, and home business
opportunities. High-profile brands include ValidClick AdExchange�,
MyAP�, PrimaryAds�, BabyToBee�, Second Bite� and MSA. For more
information, visit www.kowabunga.com. Forward Looking Statements
Statements made in this press release that express the company's or
management's intentions, plans, beliefs, expectations or
predictions of future events, are forward-looking statements. Those
statements are based on many assumptions and are subject to many
known and unknown risks, uncertainties and other factors that could
cause the company's actual activities, results or performance to
differ materially from those anticipated or projected in such
forward-looking statements. For a discussion of these risks, see
the company's report, as filed with the Securities and Exchange
Commission on Form 10-K, filed March 31, 2008, under the section
headed "Risk Factors." The company cannot guarantee future
financial results, levels of activity, performance or achievements,
and investors should not place undue reliance on the company's
forward-looking statements.
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