Allied Domecq and Vita Food Products, Inc. Join Forces to Extend Kahlua And Courvoisier Trademarks
25 November 2003 - 1:00AM
PR Newswire (US)
Allied Domecq and Vita Food Products, Inc. Join Forces to Extend
Kahlua And Courvoisier Trademarks WESTPORT, Conn., Nov. 24
/PRNewswire-FirstCall/ -- Allied Domecq Spirits, North America , a
marketing-led brands business, announced today it has granted a
license to Vita Food Products, Inc. to manufacture and distribute a
new line of Kahlua(R) and Courvoisier(R) branded sauces and
flavored beverage concentrates. Appointed by The Licensing Company
(TLC), Vita Foods' product offering will include Kahlua dessert
sauces, Kahlua cappuccino concentrate, Courvoisier Dill Dijon
Mustard sauce and Courvoisier cappuccino concentrate, which will be
distributed by the grocery and food service sales force and gourmet
channels of Vita Specialty Foods, Inc., a wholly owned subsidiary
of Vita Food Products. "Our partnership with Vita Food Products for
these new Kahlua- and Courvoisier-branded products marks another
important step forward in Allied Domecq's brand extension program,"
said David Hayes, Vice President New Business Innovation, Allied
Domecq, PLC. "We are confident Vita Foods will be an excellent
addition to our ever-expanding list of licensing partners." Buyer
presentations will begin in December with a planned launch to
consumers scheduled for January 2004. The premium positioning of
the Allied Domecq spirit brands will be conveyed through the use of
individual brand identities in both packaging design and point of
sale materials. Industry research shows that consumers are
extremely loyal to their spirits brands. Allied Domecq has been
working with TLC since February 2002 to secure a number of
licensees to produce a series of brand extensions for Allied Domecq
trademarks around the world. Licensed products include such items
as Sauza(R), Kahlua(R) and Malibu(R) non-alcoholic cocktail mixers
from American Beverage Corporation in the U.S. and Sara Lee
Kahlua(R) ice cream in Australia. Stephen D. Rubin, President of
Vita Food Products states, "Vita is pleased to partner with Allied
Domecq to further the brand exposure of their Kahlua and
Courvoisier products within the food industry." Vita Food Products,
Inc. Vita Food Products, Inc. is the U.S. leader in the herring and
retail packaged salmon markets, and is engaged in several other
food segments, including cream cheese, cocktail sauce, tartar sauce
and horseradish. More than 95% of Vita's sales are in kosher foods.
About Allied Domecq Spirits & Wine North America Allied Domecq
Spirits & Wine North America is a division of Allied Domecq
PLC. Allied Domecq is a marketing-driven brands business that
operates globally in spirits and wine and quick service
restaurants. Powerful and exciting brands drive profitable growth
and strong, consistent cash flows. Leading North American brands
include Kahlua(R), Stolichnaya(R) Vodkas, Sauza(R) Tequilas,
Beefeater(R), Malibu(R) flavored rum, Canadian Club(R),
Courvoisier(R), Maker's Mark(R), Kuya(R) fusion rum, WET by
Beefeater(R), Midori(R), Hiram Walker(R) Liqueurs, Buena Vista(R),
William Hill(R) Wines, Clos Du Bois(R), Brancott(R), Atlas Peak(R),
Champagne Perrier Jouet(R), Champagne Mumm(R), Dunkin Donuts(R),
Baskin Robbins(R) and Togo's(R) restaurants. Enjoy Allied Domecq's
brands responsibly and in moderation. Allied Domecq, North
America's vision is to be the "First Choice Supplier" in the hearts
and minds of its customers, consumers and employees. For media
inquiries, please visit http://press.adsw.com/ . This release
contains forward-looking statements about the Companies' financial
condition and operations. Any such statements are subject to risks
and uncertainties, including changes in economic and market
conditions, industry competition, raw material prices, the success
of new product introductions, management of growth and other risks
noted in the Companies' filings with the Securities and Exchange
Commission. Readers are cautioned not to place undue reliance on
forward-looking statements, which reflect management's analysis
only as of the date hereof. DATASOURCE: Vita Food Products, Inc.;
Allied Domecq Spirits CONTACT: David Karraker of Allied Domecq
Spirits, North America, +1-203-221-5573, or ; or Allison Kopcha of
The Licensing Company, +1-646-485-4330, or Web site:
http://press.adsw.com/
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