FOX News Remains the Most-Engaged News
Organization on Social Channels in 2021
FOX Business Delivers Record Year of
Multiplatform Views and Minutes
FOXNews.com closed out 2021 as the top-performing news brand in
the competitive set, according to Comscore, delivering 38 billion
total multiplatform minutes. Additionally, the website notched over
18 billion total multiplatform views and averaged more than 86
million monthly multiplatform unique visitors for the year, while
the FOX News Mobile App finished 2021 averaging 7.2 million monthly
unique visitors.*
FOXNews.com also toppled nearly every news organization in the
competitive set, outpacing NYTimes.com and WashingtonPost.com in
all categories for the entire year. Additionally, FOX News’ digital
arm finished the fourth quarter with 8.5 billion multiplatform
minutes, marking the network’s third consecutive quarter among the
competitive set in the category with the most time spent.**
Calendar year 2021 also marked FOX News’ highest non-election
year on record in social engagement. The digital network hit a new
high in Instagram interactions, reaching over 286 million, its best
year to date. 2021 also was a record year for the highest amount of
video views ever for Fox News, driving nearly 4 billion video views
across YouTube, Instagram, and Facebook. The network saw increases
of nearly 10 percent in YouTube Video Views versus the prior year,
driving slightly over 3 billion views.
FOXBusiness.com also solidified a record year in both
multiplatform views as well as multiplatform minutes. The business
network earned 2.7 billion total minutes in 2021, its highest
ranking since launch, with increases over the prior year while the
majority of business news brands experienced double digit
decreases. FOXBusiness.com surpassed various other brands including
CNN Business, Bloomberg.com, MarketWatch.com and Forbes.com in the
category for the year for the first time ever. In multiplatform
views, FOX Business drove 1.6 billion, up nearly 10 percent over
the prior year. Finally, FOXBusiness.com also saw double digit
increases versus the prior quarter in all metrics. FOX Business’
social videos notched the most viewed videos among the business
news competitive set for the year (YouTube, Instagram, Facebook
combined).***
2021 (Jan-Dec) FOXNEWS.COM VS.
CNN.COM
Multi-Platform Total Views FOXNEWS.COM – 18,417,000,000
(down 19 percent vs. Jan-Dec 2020) CNN.com – 20,336,000,000 (down
35 percent vs. Jan-Dec 2020)
Multi-Platform Total Minutes FOXNEWS.COM – 37,823,000,000
(down 26 percent vs. Jan-Dec 2020) CNN.com – 35,526,000,000 (down
37 percent vs. Jan-Dec 2020)
Average Monthly Multi-Platform Unique Visitors
FOXNEWS.COM – 86,266,000 (down 22 percent vs. Jan-Dec 2020) CNN.com
– 139,871,000 (down 11 percent vs. Jan-Dec 2020)
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Audio, FOX News Books,
the direct-to-consumer digital streaming services FOX Nation and
FOX News International and the AVOD platform FOX Weather. Currently
the number one network in all of cable, FNC has also been the most
watched television news channel for nearly 20 consecutive years,
while FBN currently ranks among the top business channels on cable.
Owned by FOX Corporation, FOX News Media reaches 200 million people
each month.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including CNN.com, NBCNews.com,
ABCNews.com, CBSNews.com, FoxNews.com, WashingtonPost.com,
NYTimes.com, HuffPost U.S., Wall Street Journal Online,
Reuters.com, and USAToday.com, Oct 2021-Dec 2021, U.S.
**Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including CNN.com, NBCNews.com,
ABCNews.com, CBSNews.com, FoxNews.com, WashingtonPost.com,
NYTimes.com, HuffPost U.S., Wall Street Journal Online,
Reuters.com, and USAToday.com, U.S. & Comscore Mobile Metrix®,
Mobile App Only, [FOX News Mobile App and CNN Mobile App], Jan
2021-Dec 2021, U.S.
***Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including FoxBusiness.com,
Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com,
Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money,
TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, Jan
2021-Dec 2021, U.S.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220125006222/en/
FOX NEWS MEDIA CONTACT: Tessica Glancey 212-301-3285 or
Tessica.Glancey@fox.com
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