NameMedia�s domain marketplace, the largest seller of premium domain names in the secondary market, today announced a strategic marketing relationship with global online services company, Melbourne IT Limited. NameMedia�s BuyDomains and Afternic�s newly launched Domain Listing Service sales platform has been selected by Melbourne IT to provide a secondary domain name service for Melbourne IT�s customers and extensive global distribution network beginning in July of 2007. Melbourne IT is a world leading registrar, and a provider of domain names, hosting and related online services to more than 300,000 small to mid sized business worldwide. The relationship between NameMedia and Melbourne IT provides expanded global exposure for NameMedia�s premium domain name portfolio as well as domain owners listing their domains for sale via ActiveExchange. The relationship also calls for BuyDomains and Afternic to offer Melbourne IT�s leading domain registration and hosting products to their growing customer base. �Melbourne IT�s small to mid sized customer base will now have the ability to find the perfect name for their business, even if their preferred domain name has been previously registered,� said Peter Lamson, senior vice president and general manager of NameMedia�s domain name marketplace. �Additionally, BuyDomains and Afternic customers will benefit through access to leading edge web registration and hosting solutions powered by Melbourne IT, simplifying the process of launching their website.� NameMedia�s domain marketplace targets the small- to medium-sized business (SMB) sector. SMB market penetration underpins the success of the ActiveExchange sales platform, allowing domain sellers to promote their saleable domain names to the businesses that will find the most value in their names. �Melbourne IT is a trusted online provider for more than 300,000 customers worldwide. This new alliance with NameMedia will give our customers access to NameMedia�s industry leading premium domain name portfolio and supplement our extensive array of existing products,� said Theo Hnarakis, CEO of Melbourne IT. �Like Melbourne IT, NameMedia has a clear understanding of the online needs of small businesses. We look forward to working with them.� About NameMedia NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit www.namemedia.com. About Melbourne IT Melbourne IT Limited (ASX:MLB) is a world leader in the supply of domain name registration and other online solutions with a strong commitment to the delivery of high value internet services and web-based solutions to organisations of all sizes across the globe. Melbourne IT was listed on the Australian Stock Exchange in 1999 and has a network of offices in locations across the world. www.melbourneit.com
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