JCDecaux wins the bus shelter contract of Toulouse Métropole and the street furniture contract of the City of Toulouse, for 15 years
06 September 2023 - 1:40AM
JCDecaux wins the bus shelter contract of Toulouse Métropole and
the street furniture contract of the City of Toulouse, for 15 years
JCDecaux wins the
bus shelter contract of
Toulouse Métropole and
the street furniture contract of the City
of Toulouse, for 15
years
Paris,
September
5th,
2023 – JCDecaux SE (Euronext Paris: DEC), the
number one outdoor advertising company worldwide, announces that
following two different competitive tenders, it has won the bus
shelter contract of Toulouse Métropole (population: 796,203) and
the street furniture contract of the City of Toulouse (population:
471,941), the fourth largest city in France and the capital of the
Occitanie region.
The Toulouse Métropole contract renewal covers
1,638 bus shelters, including 20 equipped with digital screens and
10 plant-covered bus shelters. By introducing a range of
energy-efficient solutions, including LED lighting, adjustable
lighting intensity for advertising panels, motion detectors for
shelter lighting, JCDecaux aims to achieve a 64% reduction in
energy usage compared to the current market standards.
The City of Toulouse has also extended its
street furniture contract with JCDecaux for a further 15 years. It
covers 559 2m2 City Information Panels, 55 8m2 furniture, 66 2m2
digital furniture, 40 event furniture, 52 free-standing advertising
panels, and 30 columns to promote cultural events. Energy-efficient
solutions will be implemented to reduce electricity consumption.
The new contract will enable the City of Toulouse to achieve a 39%
energy saving compared to the current market.
In line with the Group's Climate Strategy, which
targets Net Zero Carbon by 2050, JCDecaux teams will be
refurbishing 70% of Toulouse Métropole's bus shelters and 80% of
the City of Toulouse’s street furniture to minimise the impact of
raw material extraction, the manufacture of new components,
transport and waste. This renovation will reduce greenhouse gas
emissions by between 70% and 90% compared with the installation of
new street furniture. The new furniture will be designed using
recyclable or recycled material.
The street furniture includes works by renowned
architects and designers such as Lord Norman Foster, as well as
creations by JCDecaux and Cité Concept.
Jean-Charles Decaux, Co-CEO of
JCDecaux, said: "We are pleased that Toulouse Métropole
and the City of Toulouse have renewed their trust in JCDecaux for
bus shelters and street furniture. This decision strengthens our
determination and commitment to providing the best service to
cities and citizens. Our teams are proud to continue our
partnership with Toulouse Métropole and the City of Toulouse.
JCDecaux will bring its technical, aesthetic, service-oriented, and
environmental expertise to contribute to building exemplary
cityscapes that are designed to benefit all citizens. Since
JCDecaux was founded, our development model has enabled the
creation, installation, provision, and maintenance of public
utility urban services that are accessible to all, environmentally
friendly, economically valuable and enhance life in cities at no
cost to the public. These contracts renewals will generate jobs in
the region and contribute to local economy.”
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a) – H1 2023 revenue: €1,585m (a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 1,040,132 advertising panels worldwide
- Present in 3,573 cities with more than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.4/5), CDP (A-), MSCI (AA) and has achieved
Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (604,536 advertising
panels)
- N°1 worldwide in transport advertising with 153 airports and
205 contracts in metros, buses, trains and tramways (333,620
advertising panels)
- N°1 in Europe for billboards (101,976 advertising panels
worldwide)
- N°1 in outdoor advertising in Europe (654,957 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (170,973 advertising
panels)
- N°1 in outdoor advertising in Latin America (129,305
advertising panels)
- N°1 in outdoor advertising in Africa (24,198 advertising
panels)
- N°1 in outdoor advertising in the Middle East (19,371
advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
- 05-09-2023 # CP MU Toulouse_UK
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