Digital Impact Rebrands as Acxiom(R) Digital; Acxiom Digital Is Poised to Lead the Next Evolution of Digital Marketing
21 April 2006 - 3:40AM
Business Wire
Today at MarketingSherpa's Email Marketing Summit 2006, Acxiom(R)
Corporation (NASDAQ:ACXM) announced that Digital Impact will now be
known as Acxiom Digital. This change in name represents the
successful integration of email marketer Digital Impact and its
search engine marketing business, MarketLeap, with Acxiom
Corporation following last year's acquisition of Digital Impact,
Inc. by Acxiom. The company also announced that Kevin H. Johnson,
former vice president of products and marketing for Digital Impact
will lead Acxiom Digital. William Park, former CEO of Digital
Impact, now oversees Acxiom's InfoBase(R) data business, Acxiom
Direct, and Acxiom Digital. Acxiom Digital's ability to deliver
highly targeted, relevant communications on behalf of enterprise
marketers is enhanced by Acxiom's world-class data and data
services. Acxiom Digital has already added multiple clients across
several industries, including transportation, technology,
publishing, retail, and financial services. Specific new clients
include leading eyewear manufacturer and retailer Luxottica, and
leading consumer and business credit management company TrueCredit.
"With the integration of Digital Impact's superior offerings and
Acxiom's customer and information management solutions, it was
clear that our venture needed a fresh identity to reflect the
success of our integration and future direction," said Johnson.
"The name Acxiom Digital reflects the positive impact of Acxiom's
data and database services on our digital marketing business as
well as our ability to expand Acxiom's digital marketing
capabilities." Acxiom Digital will continue to serve as a
technology, services and creative partner for all aspects of client
digital marketing programs -- including personalized email,
targeted websites, web advertisements, search engines, RSS and
digital direct mail. The Acxiom Digital vision is to "make every
communication count," Johnson added. "Acxiom data products like
Personicx(R) will help clients create even better targeted and more
relevant messages that generate higher response, and Acxiom
customer recognition products like AbiliTec(R) will help clients
measure that response across multiple points of purchase." Acxiom
also announced the expansion of Acxiom Digital's offerings to
include broader customer acquisition services. Specifically, Acxiom
Digital will apply its search engine and website marketing
capabilities to creating a series of high quality prospect
acquisition websites. These topic-specific sites will be resources
for purchase information and will capture high quality business
leads for resale. Acxiom Digital's initial focus is the education
industry, and its first website is www.healthcareers.net. Acxiom
Digital will next expand to other topics and verticals. About
Acxiom Digital Acxiom Digital is a leading provider of integrated
digital marketing solutions for Global 2000 enterprises including
Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines
agency services with world-class campaign execution on a
proprietary technology platform to deliver superior marketing
results for clients. The Company's proprietary IMPACT(TM) platform
combines campaign management with advanced analytics to assist
account and client teams in designing, sending and analyzing direct
marketing communications. The Company creates and executes
campaigns across multiple media channels including personalized
email, targeted websites, banner and other web advertisements,
search engines, and direct mail (print). Acxiom Digital is a member
of the TRUSTe Privacy Program and the NAI's Email Service Provider
Coalition and works only with companies that adhere to appropriate
consumer privacy guidelines. Acxiom Digital was founded in 1997 and
operated as Digital Impact prior to acquisition by Acxiom
Corporation in 2005. For more information, visit
www.acxiomdigital.com. About Acxiom Corporation Acxiom Corporation
(NASDAQ:ACXM) integrates data, services and technology to create
and deliver customer and information management solutions for many
of the largest, most respected companies in the world. The core
components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
Acxiom, AbiliTec, InfoBase and Personicx are registered trademarks
of Acxiom Corporation
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