Acxiom(R) and DII Combine Strengths To Help Catalog Marketers Improve Contact Stream
08 May 2006 - 10:36PM
Business Wire
Acxiom(R) Corporation (Nasdaq:ACXM) and Decision Intelligence, Inc.
today announced a new solution to help catalog marketers improve
their contact stream to send the right catalog at the right
frequency to the right customer. The new solution, called Acxiom's
Contact Optimization Solution, combines Acxiom's data expertise and
Acxiom Personicx(R) segmentation system with DII's analytic
capabilities to develop the optimal promotional contact strategy
for each customer. Using a customer-centric approach, this solution
assigns each customer the contact stream that generates the maximum
return on the advertising investment by setting the appropriate
investment budget and choosing the best offers. "Our new Contact
Optimization Solution is a real breakthrough for catalog marketers
because it allows them to invest in the best marketing stream for
each customer," said Tim Suther, Acxiom retail industry executive.
"Now, for the first time, marketers can determine how different
customer segments receive different promotional treatments and are
empowered to dive deeper into understanding who should receive what
and why." The solution is applicable to any outbound marketing
campaign - direct mail, email, telemarketing and any multi-channel
combination. "This solution is a much more intelligent approach to
motivating non-active customers by choosing the right offering, the
right catalog, for them to receive," said Randy Erdahl, president
of DII. "The unique application of the strengths of Acxiom and DII
allows marketers to focus on new-to-file customers, one-time
buyers, lapsed customers, and non-buyers. It provides a powerful
knowledge of where and when to invest in promotions. With that
knowledge, marketers can increase their ROI by reducing mailing
redundancy, 'cannibalization' of customer campaigns and other
costly factors." Acxiom's Contact Optimization Solution applies
Acxiom's Personicx to the marketer's customer data to determine the
most likely customers for a catalog campaign. DII applies its
optimization system, OptiPro(TM), to choose the best marketing
campaigns for each customer while invoking advertising budget
constraints to control the amount invested in each customer,
thereby ensuring an acceptable ROI. Representatives from Acxiom and
DII will be available to explain the benefits of the new Contact
Optimization Solution at the Acxiom booth during the ACCM 2006
Conference, May 8-10, in Chicago. About DII Decision Intelligence,
Inc. (DII) provides database marketing solutions consisting of
analytical services and products to companies with customer
databases who want to leverage that information to enhance the
value of their businesses. About Acxiom Corporation Acxiom
Corporation (NASDAQ: ACXM) integrates data, services and technology
to create and deliver customer and information management solutions
for many of the largest, most respected companies in the world. The
core components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
Acxiom and Personicx are registered trademarks of Acxiom
Corporation.
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