Acxiom Corporation and Acuity Mobile Partner to Power Targeted Mobile Marketing Solutions
21 May 2007 - 11:58PM
PR Newswire (US)
Global Leader of Customer Information Management Relies on Acuity
Mobile's Patented Technology to Deliver Spot Relevance(TM)
GREENBELT, Md., May 21 /PRNewswire/ -- Acuity Mobile and Acxiom
Corporation today announced a powerful new mobile marketing
solution that integrates world-class consumer data and behavioral
analytics with the industry's leading real-time mobile content
delivery platform. The new mobile marketing solution exceeds
current industry offerings by marrying Acxiom's data and analytical
capabilities with Acuity Mobile's location-based technology and
Spot Relevance offering -- the ability to deliver mobile content to
the right user based on time, context, location and user
preferences. The announcement comes as a result of an agreement
between Acuity Mobile, the leader in targeted wireless marketing
technologies, and Acxiom Corporation (NASDAQ:ACXM) (
http://www.acxiom.com/ ), a global leader in customer information
management and technology. "Consumer opt-in, technology and
consumer data will enable real-time, location-aware, user-targeted
mobile marketing," said Greg Hogue, Acxiom's Industry Executive for
Travel and Entertainment and Media/Communications. "As a result, we
expect mobile marketing to grow significantly in adoption and
acceptance moving forward. The partnership with Acuity Mobile
further advances this trend by pairing two industry-leading
companies who together can deliver relevant, timely offerings
customized to the individual." Acuity Mobile's patented Embedded
Mobile Advertising Platform (EMAP) is the only mobile marketing
solution that delivers Spot Relevance. By incorporating customer
information data from Acxiom into the EMAP Preference Engine, the
technology platform will facilitate relevant content delivery to a
specific person based on preferences, time, context and location.
This partnership will further allow clients to heighten marketing
ROI and deepen customer relationships through a new mobile channel.
As an example, a customer who opts-in may receive a text message
offer of a discount when the customer is in close physical
proximity to the client's business location. This targeted mobile
marketing features convenient offers based on the customer's
preferences and delivered at a time the customer may be more likely
to act on the marketing offer. "Adoption of mobile marketing is on
the rise, and more organizations want a solution that benefits the
end user and further increases market acceptance," said Alan
Sultan, president of Acuity Mobile. "We welcome the opportunity to
power Acxiom's mobile solutions as well as further enhance our
mobile content delivery technology by integrating Acxiom's powerful
data and analytics capabilities into our EMAP Preference Engine.
This partnership gives our clients unprecedented targeting
capability to ensure Spot Relevance." About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM; http://www.acxiom.com/ )
integrates data, services and technology to create and deliver
customer and information management solutions for many of the
largest, most respected companies in the world. The core components
of Acxiom's innovative solutions are Customer Data Integration
(CDI) technology, data, database services, IT outsourcing,
consulting and analytics, and privacy leadership. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, with locations
throughout the United States and Europe, and in Australia, China
and Canada. For more information, visit http://www.acxiom.com/ .
About Acuity Mobile Acuity Mobile, is the leading provider of
targeted wireless marketing technologies . Acuity Mobile's Embedded
Mobile Advertising Platform (EMAP) is a patented technology that
enables Spot Relevance(TM) - the ability to deliver targeted
marketing content to the right person, at the right time, in the
right location. EMAP technology is used by carriers, advertisers
and content owners to ensure that relevant content (ads, offers,
traffic, weather, etc.) is delivered directly to mobile users based
on their interests, time of day and geographic location. The
technology behind EMAP was first developed in 2000 and is protected
under a broad patent portfolio. Acuity Mobile harnesses the power
of mobility to improve content delivery for marketers and their
consumers. For more information, please visit
http://www.acuitymobile.com/ . GACXM DATASOURCE: Acuity Mobile
CONTACT: Shany Seawright of Acuity Mobile, +1-301-408-4500, ext.
1081, , or Suellen Vann of Acxiom Corporation, +1-501-252-0263 Web
site: http://www.acxiom.com/ http://www.acuitymobile.com/
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