Acxiom Invites Consumers to Visit AboutTheData.com™ and Calls for More Transparency on Data Privacy Day
29 January 2014 - 6:10AM
Business Wire
Company Furthers Leadership by Hosting
Global Conference on Ethical Use of Data; Announces $100,000
Competition
Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics
and software-as-a-service company, in celebration of the annual
Data Privacy Day, invites people to take actionable steps toward
understanding the data Acxiom has about them, how it is used and
how they can amend it to better reflect their likes and dislikes,
resulting in more relevant advertising.
Acxiom launched www.AboutTheData.com last September as the first
step of a journey to provide more transparency and understanding
about the data the company gathers and uses for marketing purposes.
This first-of-its-kind consumer portal is part of Acxiom’s broader
vision for a future in which consumers can have visibility and
choice about data and advertising preferences so that they can
enjoy better experiences and receive greater value when engaging
with brands.
“We are working on some major enhancements to AboutTheData.com
to provide more visibility, value and control to consumers.” said
Scott Howe, Acxiom’s CEO. "It is our hope that others in the
industry follow suit in providing increased transparency and choice
– developments we believe benefit everyone."
Acxiom also announced today plans to host a global conference on
Ethical Use of Personal Data in the fall of 2014 along with a
competition to award $100,000 in grants recognizing the brightest
thinking around this topic.
"When used appropriately, we believe data is a catalyst for
better decisions, experiences and societal progress," said Jennifer
Barrett Glasgow, Acxiom's Chief Privacy Officer. "We hope this
conference will fuel a constructive discussion on the topics of
personal data usage and control; we welcome the submission of
papers with innovative, progressive ideas."
Acxiom will announce more details on the specific timing and
logistics of the fall forum in the near future.
Data Privacy Day —termed Data Protection Day in Europe—is
celebrated every year on January 28th in the United States, Canada
and 27 European countries, to raise awareness and promote data
privacy education.
About Data Privacy Day
The Data Privacy Day celebration offers many opportunities for
collaboration among governments, industry, academia, nonprofits,
privacy professionals and educators. Data Privacy Day's educational
initiative originally focused on raising awareness among teens and
young adults about the importance of protecting the privacy of
their personal information online, particularly in the context of
social networking. The educational focus has since expanded over
the past four years to include families, consumers and businesses.
In addition to its educational initiative, Data Privacy Day
promotes events and activities that stimulate the development of
technology tools that promote individual control over personally
identifiable information; encourage compliance with privacy laws
and regulations; and create dialogues among stakeholders interested
in advancing data protection and privacy.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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