AdStar to Brand and Market Data Based Ads Advertising Technology
13 July 2004 - 11:30PM
PR Newswire (US)
AdStar to Brand and Market Data Based Ads Advertising Technology
New Solutions Target Large 'Do-It-Yourself' Advertising Market
Potential MARINA DEL REY, Calif., July 13 /PRNewswire-FirstCall/ --
AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW), a leading applications
service provider of e-commerce transaction technology for the
advertising and publishing industries, today signed a marketing
agreement with Data Based Ads, Inc. (DBA) to become the reseller
for DBA's next generation Internet advertising product,
SmarterAds(TM). The product will be incorporated into AdStar's
brand and product suite, which includes AdStar's Web-based and
remote entry ad-transaction technologies and EdgCapture, the
newspaper industry's leading payment processing solution. "DBA has
been extremely successful within the real estate market by
providing value-added services to do-it-yourself and professional
advertisers and to several of the nation's largest newspapers,"
stated Leslie Bernhard, president and chief executive officer of
AdStar, Inc. "DBA's innovative, web-based products allow newspapers
to increase ad revenues by providing user-friendly advertising
opportunities to people with little advertising experience or that
traditionally shy away from advertising in large metropolitan
newspapers. We will work closely with DBA to develop and implement
new products that support and are compatible with our
transaction-based ASP model. Our goal is to continue providing
customers with features, services and technology that can produce
incremental revenue-generating opportunities." DBA's products
include the following: * SmarterAds -- an Internet-based platform
that empowers newspapers to capture new revenue streams from
do-it-yourself advertisers, rebuild their print and online real
estate franchises with results-oriented ads, and compete more
effectively with pure-play Internet companies. * AdMaster(TM) -- a
web-based ad management system that collects, distributes and
publishes real estate ads for large real estate broker clients with
complex advertising schedules. * AdMaker(TM) -- proprietary
production software that enables DBA to deliver over 300
tabloid-equivalent pages of advertising per week to newspapers
throughout the country. As part of the agreement, DBA will host,
manage and support a branded product for AdStar that will provide
the same functionality as DBA's SmarterAds and HomePagesUSA and
include the following features: * Newspaper controlled ad pricing,
promotion codes and deadline setup, * Online data collection for
print and online ads, * Online ad scheduling and payment, * Search
features, and * Templates for categories other than real estate
(e.g. autos, announcements, sales events, garage sales, etc.). "As
the leading provider of ad-transaction technology for the
publishing industry, AdStar has an outstanding reputation that can
help us grow the number of newspapers and advertisers that
implement our solutions," commented Michael Scotty, president and
chief executive officer of DBA. "We look forward to working with
AdStar in the development of products for new and existing
customers. Our objective is to support AdStar's overall efforts to
provide the best possible advertising solutions to its customers
through its ASP infrastructure." DBA will be responsible for
ongoing product development, maintenance and technical support of
new customers, while AdStar will provide sales and customer service
support. New products initiated under the marketing agreement will
be developed and implemented as web services with application
programming interfaces to facilitate customization for AdStar's
customers. About Data Based Ads, Inc. Over the years Data Based
Ads, Inc. and Real Estate Profile, Inc. ("DBA") have quietly gained
a growing client base among the nation's largest newspapers and
real estate brokerage firms. The company's growth has resulted from
the utility of its products; the technology, publishing and real
estate industry expertise of its principals; and an unwavering
focus on customer service. DBA's database, Internet, publishing and
information management experts design and deliver the most advanced
and efficient real estate advertising platforms, in print and
online. The company's products include SmarterAds, AdMaster,
AdMaker and HomePagesUSA.com. DBA is privately owned with
headquarters in Chicago, Ill. About AdStar, Inc. AdStar, Inc.
(NASDAQ:ADSTNASDAQ:ADSTW) is the leading provider of e-commerce
transaction software and services for the advertising and
publishing industries. AdStar's proprietary suite of e-commerce
services includes remote ad entry software and web-based ad
transaction services, as well as payment processing and content
processing solutions that are provided through its Edgil Associates
subsidiary, the industry's largest supplier of automated payment
processing services. AdStar's ad transaction infrastructure powers
classified ad sales for more than 40 of the largest newspapers in
the United States, the Newspaper Association of America's
bonafideclassifieds.com, CareerBuilder, and a growing number of
other online and print media companies. EdgCapture, Edgil's
automated payment process solution, is currently employed by call
centers at more than 100 of the nation's leading newspaper and
magazines. AdStar is headquartered in Marina del Rey, Calif., and
its Edgil office is located in North Chelmsford, Mass. For
additional information on AdStar, Inc., visit
http://www.adstar.com/. Forward Looking Statements This release
contains forward-looking statements concerning the business and
products of the company. Actual results may differ from those
projected or implied by such forward-looking statements depending
on a number of risks and uncertainties including, but not limited
to, the following: historical business has already matured, new
online business is unproven and may not generate expected revenues,
and Internet security risks. Other risks inherent in the business
of the company are described in Securities and Exchange Commission
filings, including the company's annual report on Form 10-KSB. The
company undertakes no obligation to revise or update any
forward-looking statements to reflect events or circumstances after
the date of this release. For further information, please contact:
Jeff Baudo of AdStar, Inc., +1-310-577-8255, ; or Media, Kevin
Wilson, +1-513-885-5520, , for AdStar, Inc. DATASOURCE: AdStar,
Inc. CONTACT: Jeff Baudo of AdStar, Inc., +1-310-577-8255, ; or
Media, Kevin Wilson, +1-513-885-5520, , for AdStar, Inc. Web site:
http://www.adstar.com/
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