ADSTW Adstar Wts 12/16/2004 (MM)

AdStar to Market Mobile Advertising Technology as a Result of Distribution Agreement With Northman Matrix International NMI Also Agrees to Market AdStar's Ad-Transaction Services to European Customers MARINA DEL REY, Calif. and OULU, Finland, Oct. 11 /PRNewswire-FirstCall/ -- AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) today signed a letter of intent to enter into an international marketing agreement with Northman Matrix International Oy (NMI). As a result of the pending agreement, AdStar will market to its newspaper customers the NMI Active Media Service solution, which enables advertisers to use multiple media channels, including cell phones, Short Message Service (SMS), Multimedia Messaging Service (MMS), personal digital assistants (PDAs) and the Internet, to reach interactive, mobile consumers. The agreement will also allow NMI to market AdStar's suite of e-commerce and ad-transaction services to advertisers and publishers in Europe. "AdStar and NMI share a common vision of delivering self-service Internet and mobile solutions to the publishing industry to help newspapers truly e-commerce-enable their online classified ads," said Leslie Bernhard, president and chief executive officer of AdStar. "We are very excited about the relationship as it will provide us with a powerful mobile advertising solution, as well as the opportunity to expand our services to new customers and markets in Europe. The NMI solutions allow us to introduce new ways for our customers to increase advertising revenue by expanding their advertising channels through mobile technology." NMI's Active Media Service enables true cross-media advertising by using a variety of media and communication devices to help advertisers connect with their target audience. Advertisers can use the service to submit advertisements while consumers can use the service to browse, respond to and delete advertisements. "The agreement with AdStar provides us with a respected, well-known business partner to help us expand our market share in the largest media market in the world," said Jorma Ainassaari, CEO of Northman Matrix International. "In addition, the opportunity to offer AdStar's suite of services to our customers will greatly enhance the Internet component of our solution." AdStar's Web-based ad-transaction services allow publishers to provide individuals, businesses and contract advertisers the ability to create, schedule and pay for classified advertisements via the Web for publication in print and online. AdStar offers easy-to-use templates that can be branded to specific publishers as well as a complete set of enhanced features for adding photos, borders and graphics. AdStar also offers real-time credit card authorization and processing, email renewal notices and a comprehensive set of management reports. About Northman Matrix International Northman Matrix International Oy (NMI) is an IT company with headquarters in Oulunsalo, Finland. Founded in 1999, NMI develops advanced advertising services utilizing the latest mobile and Internet technologies. The NMI platform, known as Active Media Services, provides solutions that increase a media publishers' ability to generate revenue and establish new market channels. NMI delivers advertisements to its media partners and provides a variety of consumer services, such as personal classifieds. For additional information on Northman Matrix International, visit http://www.northmanmatrix.com/. About AdStar, Inc. AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, the Newspaper Association of America's bonafideclassifieds.com, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers at more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in North Chelmsford, Mass. For additional information on AdStar, Inc., visit http://www.adstar.com/. Forward Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. For further information, please contact Jeff Baudo, +1-310-577-8255, , or Kevin Wilson, +1-513-885-5520, , both of AdStar; or Jorma Ainassaari of Northman Matrix International, OY, +358 (0)8 3169 801, . DATASOURCE: AdStar, Inc. CONTACT: Jeff Baudo, +1-310-577-8255, , or Kevin Wilson, +1-513-885-5520, , both of AdStar; or Jorma Ainassaari of Northman Matrix International, OY, +358 (0)8 3169 801, Web site: http://www.northmanmatrix.com/ Web site: http://www.adstar.com/

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