ADSTW Adstar Wts 12/16/2004 (MM)

AdStar Expands Worldwide Sales Channel Through International Marketing Agreement With Atex Atex to Market Private-Label Version of AdStar's Web-Based Ad Sales Solution to Worldwide Customers MARINA DEL REY, Calif. and BEDFORD, Mass., Nov. 11 /PRNewswire-FirstCall/ -- AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW), the leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced that it has signed a Letter of Intent to enter into an international value-added marketing and re-seller agreement with Atex, a global leader in software and solutions for the media industry. As a result of the agreement, Atex will market and sell, as part of its Enterprise advertising system, a private-label version of AdStar's Web- based Ad Sales solution. Enterprise is a comprehensive advertising solution currently used by more than 300 newspapers in 28 countries to manage advertising operations, maximize revenue, optimize operational efficiencies, and broaden and strengthen relationships with advertisers. By integrating AdStar's ad transaction solution into the Enterprise system, Atex will be able to provide its customers with a value-added service that can attract new advertisers, facilitate the ad sales process and increase ad revenues. AdStar's Web-based Ad Sales solution is used by many of the largest newspaper publishers in the United States to allow advertisers to create, schedule and pay for print and online classified advertisements via the Internet. "Worldwide utilization of Atex' Enterprise advertising system continues to expand at an impressive rate, and our relationship with Atex provides a great opportunity to expand our worldwide sales channel and increase the number of newspapers and advertisers that use our service," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc. "This agreement allows AdStar to maintain its focus upon the enrichment of our online applications, while empowering Atex with a complementary, value-added service that can be offered to its customers around the world. Together, we can deliver innovative technology that solves critical challenges faced by the publishing industry." As part of the agreement, Atex will provide enhancements to AdStar's total solution and will ensure rapid new customer adaptation by managing critical integration issues at newspapers previously overseen by AdStar. "The addition of AdStar's solution to our suite of advertising products and services takes us forward in providing web-based services to our customers," observed John Hawkins, president and CEO of Atex. "Atex' core strengths of managing workflow and production aspects of advertising within the newspaper and media environment and AdStar's enriched Internet functionality complement each other. This marketing partnership has great potential for both companies and our customers." About Atex Atex, headquartered in Reading, UK is a global software and solutions provider for the media industry. The company specializes in the strategic development, deployment, and management of advertising, editorial, circulation, and business intelligence systems. Atex' value-added solutions allow its customers to increase revenue, lower costs and improve productivity. The company has sales, support, and R&D offices around the world, with primary operating regions in the Americas, Europe and Asia Pacific. For additional information on Atex, visit http://www.atex.com/. About AdStar, Inc. AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, the Newspaper Association of America's bonafideclassifieds.com, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers at more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in North Chelmsford, Mass. For additional information on AdStar, Inc., visit http://www.adstar.com/. Forward Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. For further information, please contact Jeff Baudo of AdStar, +1-310-577-8255, ; or Kevin Wilson, +1-513-885-5520, , for AdStar; or Peter Sullivan of Atex, +1-781-275-2323, . DATASOURCE: AdStar CONTACT: Jeff Baudo of AdStar, +1-310-577-8255, ; or Kevin Wilson, +1-513-885-5520, , for AdStar; or Peter Sullivan of Atex, +1-781-275-2323, Web site: http://www.atex.com/ Web site: http://www.adstar.com/

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