American Eagle Outfitters and The CW Television Network Announce Groundbreaking Partnership for Tuesday Nights
14 September 2006 - 11:31PM
PR Newswire (US)
'aerie Tuesdays on The CW' to Feature Real-life aerie Customers in
Unscripted Chat Sessions Appearing During Gilmore Girls and
Veronica Mars NEW YORK, Sept. 14 /PRNewswire-FirstCall/ -- American
Eagle Outfitters (NASDAQ:AEOS) and The CW Television Network today
announced that aerie by American Eagle will break into Tuesday
night primetime on The CW during Gilmore Girls and Veronica Mars.
aerie by American Eagle is a new line of intimates and dormwear
designed for girls 15 to 25 years of age. In the first partnership
of its kind, American Eagle Outfitters will produce a series of
30-second interstitial episodes in which six real-life aerie
customers take inspiration from the shows' themes, and discuss how
they relate to and impact their own lives. Additionally, the
segments will chronicle the actual experiences, dreams and emotions
of these six girls throughout the season. The aerie girls will also
discuss Veronica Mars and Gilmore Girls plot lines and character
development each week. Customers will be able to visit
http://www.aerie.com/ for "aerie Tuesdays on The CW" exclusive
content and activities, including weekly trivia contests in which
winners receive AE shopping sprees, or even the chance to make a
cameo appearance on one of the shows. "American Eagle selected
Gilmore Girls and Veronica Mars because we believe they are among
the most intriguing, well-written shows on television, as well as
being provocative and inspirational for aerie girls everywhere,"
said Kathy Savitt, chief marketing officer of American Eagle
Outfitters. "We're delighted to partner with The CW to develop this
fresh and innovative way to introduce the aerie brand to Veronica
Mars and Gilmore Girls fans." "aerie Tuesdays on The CW" will air
between 8 and 10 p.m. beginning on Tuesday October 3rd and
continuing through Tuesday December 5th. Concurrently, Gilmore
Girls and Veronica Mars will be promoted in 818 American Eagle
stores across the country with in-store signage and exclusive
footage from the two shows appearing on in-store video screens.
Cast members of Veronica Mars and Gilmore Girls will make surprise
visits to AE stores to conduct impromptu autograph signing
sessions. The shows will also be featured in AE and aerie shopping
bag stuffers and customer e-mail campaigns. "aerie Tuesdays on The
CW is a TV first," said Rick Haskins, executive vice president,
marketing and brand strategy, The CW. "This landmark partnership
will introduce the CW's new Tuesday-night line-up to millions of
new viewers, as well as strengthen the connection with existing
viewers in a highly targeted way." About The CW The CW, America's
new fifth broadcast network, launches in the fall of 2006 with a
six-night, 13-hour primetime lineup, including Monday through
Friday nights from 8:00-10:00 PM (ET/PT) and Sundays from
7:00-10:00 PM (ET/PT). As the only network now targeting young
adults 18-34, The CW's schedule is populated with high-quality,
proven hit series, including "America's Next Top Model," "Everybody
Hates Chris," "Gilmore Girls," "Girlfriends," "7th Heaven,"
"Smallville," "Supernatural" and "Veronica Mars," to name a few.
About American Eagle Outfitters American Eagle Outfitters
(NASDAQ:AEOS) is a leading retailer that designs, markets and sells
its own brand of laidback, current clothing targeting 15- to
25-year-olds, providing high-quality merchandise at affordable
prices. AE's original collection includes standards like jeans and
graphic Ts as well as essentials like accessories, outerwear,
footwear, basics and swimwear. American Eagle Outfitters currently
operates 818 stores in 50 states, the District of Columbia and
Puerto Rico, and 72 AE stores in Canada. AE also operates ae.com,
which offers additional sizes and styles of favorite AE merchandise
and ships around the world. In September of this year, the company
launched a new collection of dormwear and intimates. "aerie by
American Eagle" is now available in American Eagle stores across
the country and on http://www.aerie.com/. It includes bras, undies,
camis, hoodies, robes, boxers, sweats and leggings for the AE girl.
Designed to be sweetly sexy, comfortable and cozy, aerie offers AE
customers a new way to express their personal style everyday, from
the dormroom to the coffee shop to the classroom. The company has
also introduced MARTIN + OSA, a new sportswear concept targeting 25
to 40 year- old women and men. For additional information and
updates, visit http://www.martinandosa.com/. DATASOURCE: American
Eagle Outfitters CONTACT: Jani Strand of American Eagle Outfitters,
+1-724-779-6149, , or Tammie Rosen of Rubenstein Communications,
+1-212-843-8008, , or Amy Glickman of Rubenstein Communications,
+1-212-843-8063, Web site: http://www.ae.com/ http://www.aerie.com/
http://www.martinandosa.com/
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