American Eagle Outfitters Launches Search for the Funniest College Student in America
09 February 2007 - 4:18AM
PR Newswire (US)
Standup Comedy Showdowns Hosted by Jasper Redd Begin February 9 on
College Campuses Across the Country NEW YORK, Feb. 8
/PRNewswire-FirstCall/ -- American Eagle Outfitters, Inc.
(NASDAQ:AEOS) today announced the kickoff of its search for the
funniest college student in America. The AE Campus Comedy Challenge
is a series of 12 stand-up showdowns on college campuses from
Seattle to New Jersey hosted by comedian Jasper Redd. Student
performers from each campus will take the stage to compete for
Funniest Man or Funniest Woman status. The AE Campus Comedy
Challenge was developed and produced in partnership with Generate,
the first production and talent management company established by
media leaders to create content across multiple platforms. The
search begins Friday, February 9, at University of Minnesota and
ends March 15 at Virginia Tech & State University, with stops
in Wisconsin, Virginia, Ohio, Washington, Florida, Michigan, New
Jersey and Maryland along the way. The students will be inspired by
an ensemble cast of professional comedians including Bryan Callen,
Kevin Christy and Bobby Miyamoto. Beginning on February 14, video
footage of the winning standup act from each campus will be posted
on http://www.ae.com/ in the first-of-its-kind March
Madness(R)-style bracketing system. AE customers will vote online
to determine the first-prize winner and runner-up among all 12
schools to be announced on March 19. The winner and runner-up will
then travel to American Eagle Spring Break 2007 in Cancun to
perform in front of an audience of thousands of spring-breakers on
March 21. "American Eagle is excited to discover and celebrate the
next generation of stand-up comedy artists with our customers as a
part of Spring Break 2007," said American Eagle chief marketing
officer Kathy Savitt. "The AE Campus Comedy Challenge combines
real-life performances with user-generated online content to create
an interactive, innovative way for AE customers to enjoy the art of
stand-up comedy." "Comedy is the most popular form of viral video
online and has served as a launch pad for some of biggest comedians
working in entertainment," said Dave Rath, Generate Management. "We
are thrilled to work with American Eagle, the leading brand among
15 to 25-year-old consumers, to launch this innovative
multi-platform entertainment experience that offers undiscovered
talent a platform to showcase their skills for the brand's audience
and attract the attention of industry professionals." In addition
to the student finalist performances and bracketed voting, ae.com
will also feature standup footage from each professional comedian,
biography information, and exclusive content from Jasper Redd on
how to be funny. Professional comedian and Campus Comedy Tour host
Jasper Redd has appeared on Def Comedy Jam, HBO, Comedy Central,
Last Call with Carson Daly and The Comedians of Comedy tour and has
performed at some of the hottest comedy clubs nationwide including
Caroline's (New York), Punchline (San Francisco), Upright Citizens
Brigade Theatre (Los Angeles), and the Miami Improv. Tour Schedule
Each school will hold individual competitions prior to the AE
Campus Comedy Challenge events to select the three finalists who
will share the stage with AE's touring comics and try out their
material to a packed house of fellow students. DATE UNIVERSITY CITY
2/9 University of Minnesota-Twin Cities Minneapolis, MN 2/10
Marquette University Milwaukee, WI 2/12 James Madison University
Harrisonburg, VA 2/13 Kent State University Kent, OH 2/20
Washington State University Pullman WA 2/22 University of
Washington Seattle, WA 3/2 University of South Florida Tampa, FL
3/5 University of Rhode Island Kingston, RI 3/9 University of
Michigan Ann Arbor, MI 3/13 Seton Hall University South Orange, NJ
3/14 University of Maryland College Park, MD 3/15 Virginia Tech
& State University Blacksburg, VA About American Eagle
Outfitters: American Eagle Outfitters (NASDAQ:AEOS) is a leading
retailer that designs, markets and sells its own brand of laidback,
current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and
swimwear. American Eagle Outfitters currently operates 836 stores
in 50 states, the District of Columbia and Puerto Rico, and 72 AE
stores in Canada. A new branded intimates line under the name
"aerie by American Eagle" arrived in American Eagle stores this
Fall. The assortment includes a complete line of bras, panties, and
dormwear designed for American Eagle's core 15 to 25 year- old
customer. AE also operates ae.com, which offers additional sizes
and styles of favorite AE merchandise and ships around the world.
The company plans to open MARTIN + OSA, a new sportswear concept
targeting 25 to 40 year- old women and men, in the fall of 2006.
For additional information and updates, visit
http://www.martinandosa.com/. About Generate Generate is the first
production and management company established by media leaders to
create content across multiple platforms embraced by young adults
and family households. Launched in early 2006, Generate is a team
of 20 employees led by leading entertainment industry executives,
who all have proven track records for developing hit franchises
that appeal to youthful audiences. Generate currently has an
overall deal with MTV Networks to develop content for their suite
of popular basic cable, broadband and mobile distribution channels.
DATASOURCE: American Eagle Outfitters, Inc. CONTACT: Christine
Miller of American Eagle Outfitters, Inc., +1-212-465-4092, ; or
Jennifer St. Clair of mPRm Public Relations, +1-323-933-3399 x4217,
, for Generate Web site: http://www.ae.com/
http://www.martinandosa.com/
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