Access Integrated Technologies' UniqueScreen Media Signs Screenvision for National Advertising Sales Representation
23 September 2008 - 11:00PM
Business Wire
Access Integrated Technologies, Inc.�s (AccessIT) (NASDAQ: AIXD)
subsidiary UniqueScreen Media, Inc. (USM) and Screenvision
completed an agreement for Screenvision to sell national
advertising on behalf of USM and its exhibitor customers. Under the
agreement, Screenvision will hold exclusive national on-screen
advertising sales rights for all of USM�s advertising customers,
including several thousand screens across 111 U.S. DMAs. �We are
delighted to expand our long standing relationship with Unique
Screen Media and to be working with the Digital Cinema leader,
AccessIT,� said Darryl Schaffer, executive vice president of
exhibitor relations for Screenvision. �This partnership will create
more revenue opportunity for USM, Screenvision, and our respective
exhibitor customers.� �We are always looking for new ways to
enhance our offerings to exhibitors. Bringing national advertising
revenue opportunities to them via Screenvision is a terrific way to
do this. We have been working together with Screenvision and a
number of exhibitor customers already, and this agreement will
expand our relationship to a level both companies can be excited
about,� said Bill McGlamery, President and COO of Unique Screen
Media, Inc. ABOUT SCREENVISION Headquartered in New York, N.Y.,
Screenvision is the world's foremost cinema advertising company,
offering on-screen advertising, in-lobby promotions and integrated
marketing programs to national, regional and local advertisers and
providing comprehensive cinema advertising representation services
for its theatrical exhibitor partners. In the U.S., the
Screenvision cinema advertising network is comprised of over 14,800
screens in over 2,300 theatre locations across all 50 states and
93% of DMAs nationwide and delivers more than 530 million consumer
impressions annually through 150 theatrical circuits, including 11
of the top 15 exhibition companies. Screenvision is a joint venture
between ITV plc (LSE: ITV), the UK�s largest commercial television
network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global
supplier of technology, services, and systems to the media and
entertainment industries. For more information:
http://www.screenvision.com. Access Integrated Technologies, Inc.
(AccessIT) is the global leader in providing integrated solutions
for digital cinema. The Company�s ground-breaking digital cinema
networked services along with its Library Management Server� and
Theatre Command Center� software have enabled theatres across the
United States to play more than eight million digital showings of
Hollywood features to date. AccessIT's 24/7 satellite operations
delivers feature movies, alternative content advertising, and
pre-show entertainment through its UniqueScreen Media subsidiary,
including live 2-D and 3-D events through its CineLive� satellite
network, expanding box office sales and developing new ways to
attract incremental revenues. Through its alternative content
distribution unit, The Bigger Picture, AccessIT offers channels of
programming including Opera, Kidtoons, Faith Based, Concerts,
Sports and Anime. Access Integrated Technologies� and AccessITTM
are trademarks of Access Integrated Technologies, Inc. For more
information on AccessIT, visit www.accessitx.com. [AIXD-G]
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