Brookstone and Poker Legend Doyle 'Texas Dolly' Brunson Up the Ante on Poker This Holiday with Exclusive Book Offer and Game Sel
06 December 2004 - 9:20PM
PR Newswire (US)
Brookstone and Poker Legend Doyle 'Texas Dolly' Brunson Up the Ante
on Poker This Holiday with Exclusive Book Offer and Game Selection
Poker fans can register at http://www.brookstone.com for chance to
win a limited, autographed copy of Brunson's much-anticipated new
book Super/System 2 MERRIMACK, N.H. and LAS VEGAS, Dec. 6
/PRNewswire-FirstCall/ -- Running the tables this Holiday season,
specialty retailer Brookstone, Inc. (NASDAQ: BKST) has teamed up
with poker legend and best-selling author Doyle "Texas Dolly"
Brunson to launch a premiere line of poker products and promote
Brunson's highly anticipated new book Super/System 2. Beginning
today, poker fans around the country can register to win a limited,
autographed copy of Brunson's Super/System 2 by logging onto
http://www.brookstone.com/ and typing "Doyle Brunson" in the search
box. In addition, Brunson will conduct a book signing and poker
exhibition on Thursday, Dec. 9, from 2-4 p.m. at the Brookstone
store at Rockefeller Center in New York. Brunson will sign advance
copies of Super/System 2 while they last and will play Texas
Hold'em poker using Brookstone's premiere Professional Poker Set
with randomly selected people who attend the book signing.
"Brookstone is pleased to be the only retailer in the entire
country to offer customers a chance to purchase or win a limited,
advance copy of this highly anticipated new book by Doyle Brunson,
the renowned patriarch of modern poker," Brookstone Chairman,
President and Chief Executive Officer Michael Anthony said. "We
feel this partnership with Mr. Brunson underscores Brookstone's
position in the marketplace as the retailer of choice for Holiday
gifts and complements our premiere line of authentic poker
products, including our Professional Poker Set." "I've been a fan
of Brookstone for many years and believe the retailer is a great
venue to promote Super/System 2 to a customer base that is
accustomed to innovation and quality," Doyle Brunson said. "I'm
looking forward to making the insight and experience contained in
Super/System 2 available to players of all levels who want to learn
more about how to play and increase their chances of winning at the
wonderful game of poker." Brookstone's premiere Holiday poker
lineup includes the Professional Poker Set ($125), which features
400 professional weight chips at 11.5 grams and five instructional
cards in a deluxe felt-lined carrying case, as well as a variety of
other poker products that range from casino sets, to card shufflers
to electronic handheld games. Super/System 2, Brunson's updated
guide that includes new strategies, games and insight from Brunson
and other well-known poker pros, is not available for sale in any
stores. The only way to receive a copy is by accumulating Action
Points at http://www.doylesroom.com/. Details are explained on the
site. People who attend the book signing at the Brookstone store at
Rockefeller Center in New York can buy advance copies while they
last, and Brookstone will give away 100 autographed copies to
randomly selected entrants who register online at
http://www.brookstone.com/. About Brookstone, Inc. Brookstone, Inc.
is a specialty retailer that operates 286 Brookstone Brand stores
nationwide and in Puerto Rico. Typically located in high-traffic
regional shopping malls and airports, the stores feature unique and
innovative consumer products. The Company also operates five stores
under the Gardeners Eden Brand, and a direct marketing business
that consists of three catalogs titles -- Brookstone, Hard-to-Find
Tools and Gardeners Eden -- as well as e- commerce web sites at
http://www.brookstone.com/ and http://www.gardenerseden.com/. About
Doyle Brunson Doyle Brunson, affectionately known as "Texas Dolly,"
has reigned over five decades of poker and has sold more than
300,000 copies of his definitive poker guide Super System around
the world. His book has gained the respect of both fellow poker
pros and serious amateurs who love the game. Brunson, one of the
most important figures in the history of poker, continues to
promote gambling as a respectable profession. As a member of the
world renowned Poker Hall of Fame, he has won nine gold bracelets
in the World Series of Poker and claimed poker's biggest prize --
the main-event World Championship -- back-to- back in 1976 and
1977. CONTACT: Robert Padgett Julie Nathanson Brookstone Rogers and
Cowan Office: (603) 577-8097 Office: (310) 854-8191 Mobile: (617)
620-7336 Mobile: (310) 200-0983 DATASOURCE: Brookstone, Inc.
CONTACT: Robert Padgett of Brookstone, +1-603-577-8097, or
+1-617-620- 7336 (Mobile), ; or Julie Nathanson of Rogers and
Cowan, +1-310-854-8191, or +1-310-200-0983 (Mobile), Web site:
http://www.brookstone.com/ http://www.doylesroom.com/
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