Bojangles’® Raises Record-Breaking $608,500 in Annual Fundraiser to Support Muscular Dystrophy Association
11 April 2016 - 10:00PM
Today, Bojangles’ (NASDAQ:BOJA) announced that its loyal customers
at company and franchise-owned restaurant locations fundraised
$608,500 for the Muscular Dystrophy Association during Bojangles’
15th-annual “Shamrocks Against Dystrophy” in-store campaign. The
record-breaking donation surpasses the company’s previous mark of
$584,689 raised last year. One hundred percent of the funds raised
this year will support week-long MDA Summer Camp experiences for
more than 745 children with neuromuscular disease.
From March 4 through March 20, Bojangles’ customers at all
company-owned and participating franchise locations were invited to
support the MDA through purchasing a $1 or $5 shamrock. Each
purchased shamrock was endorsed by the customer and displayed in
the store dining area or kitchen. Customers who purchased shamrocks
also received a coupon for a free Bo-Berry biscuit – the delicious
Bojangles’ buttermilk biscuit with sweet Bo-Berries baked inside
and lightly drizzled with sweet vanilla icing – as a token of
gratitude for their donation.
“Bojangles’ is a proud, long-time supporter of the MDA and their
lifesaving research on treatments for neuromuscular diseases,” said
Bojangles’ President and CEO, Clifton Rutledge. “Our partnership
with the MDA is built into the fabric of our company, and we are so
thankful that our generous customers share this same passion for
finding a cure and providing children across the Southeast with the
week of a lifetime at MDA Summer Camp. These children are so
inspirational and this fundraiser is very meaningful to all of us
at Bojangles’.”
MDA Summer Camp offers a wide range of activities specifically
designed for children who have limited mobility or use wheelchairs.
Camp activities include artwork, fishing, horseback riding and
swimming. These programs are conducted in a casual setting that
gives campers an opportunity to promote self-confidence and build
long-lasting friendships. Nine MDA Summer Camps across the
Southeast, including camps near Charlotte, N.C.; Winston-Salem,
N.C.; Atlanta, Ga.; and Greenville, S.C. will benefit from the
donations.
“MDA is grateful to have the support of Bojangles’ and thousands
of their caring customers,” said MDA of Charlotte Executive
Director, Amy Meyers. “We always look forward to partnering with
Bojangles’ and their store teams on the Shamrocks Against Dystrophy
fundraiser. These funds will ensure that children across the
Southeast will have tremendous and life-changing camp experiences
this summer.”
Over 18 years, Bojangles’ has raised more than $5 million for
the MDA through the company’s Shamrocks Against Dystrophy
fundraiser and the MDA Golf Classic, which takes place every
September. Through the generous support of customers, Bojangles’
was recently named one of the MDA’s top-10 fundraising
partners.
About Bojangles’, Inc.
Bojangles', Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern
recipes. Founded in 1977 in Charlotte, NC, Bojangles' serves
menu items such as delicious, famous chicken, made-from-scratch
buttermilk biscuits, flavorful fixin's and Legendary Iced
Tea®. At December 27, 2015, Bojangles' had 662 system-wide
restaurants, of which 281 were company-operated and 381 were
franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com
or follow Bojangles' on Facebook and Twitter.
Forward-Looking Statements
This press release contains forward-looking
statements. All statements other than statements of historical fact
included in this press release are forward-looking statements.
These statements are not guarantees of future performance and
involve a number of known and unknown risks, assumptions, trends,
uncertainties and factors that are beyond our control. Should one
or more of these risks or uncertainties materialize or should
underlying assumptions prove incorrect, actual results may vary
materially from those anticipated, estimated or projected. We
undertake no obligations to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise than as required under the federal
securities laws.
Media Contact: Cliff Cermak,
Bojangles’ PR & Media Relations (ccermak@bojangles.com or
704-519-2126) or Lanie Kirouac, MDA Sr. Fundraising Coordinator
(lkirouac@mdausa.org or 704-567-2912)
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