Multiple Sclerosis Society of Canada Uses Pivotal CRM from CDC Software to Reduce Expenses, Improve Brand Awareness and Grow Rev
09 April 2008 - 9:30PM
Business Wire
CDC Software, a wholly-owned subsidiary of CDC Corporation and a
provider of industry-specific enterprise software and services,
announced today that the Multiple Sclerosis Society of Canada (MS
Society) has reported record-breaking revenues and cost savings
since the implementation of CDC Software�s Pivotal CRM. �The annual
operating savings are easily in the six figures,� affirms David
Arbuthnot, vice president of IT, Multiple Sclerosis Society of
Canada. �Six years ago, we raised $80,000 online; this year, we�ll
raise over $6 million. We have achieved record revenues
year-after-year, and we know Pivotal CRM has played a strong role
in that growth.� As one of the leading health charities in Canada,
the MS Society of Canada receives roughly 85 percent of its funding
through donations and special events, but its �customers� extend
well beyond the donor. With many fundraising events held across the
country each year, event participants and volunteers who help make
each event a success are customers as well. The MS Society also
solicits large corporations, foundations, and government bodies for
donations and/or event sponsorship. Building successful
relationships with all these customers is critical. Without this
support, the MS Society could not offer all that it does, to those
it appropriately considers its most direct customers, its members
and service recipients. With more than 120 offices and many
different systems and processes to track customer information -
ranging from spreadsheets to simple databases to more robust
standalone fundraising systems - the Society�s data was disparate
and fragmented. Much of the customer information gathered was not
maintained from year-to-year. Many offices were continually
starting from scratch, making it very difficult to effectively
target their direct marketing efforts to past event participants.
These challenges made it impossible for the Society to market
consistently or effectively across chapters and more difficult to
cultivate relationships and uncover new opportunities to deliver
better-targeted service. Through the centralization of MS Society�s
customer data into a single system for its 350 users in multiple
sectors including marketing, membership, fundraising, major gifts
and chapter relations, Pivotal CRM allowed the organization to
achieve a 360-degree view of each customer, which streamlined
operations and marketing efforts. With Pivotal CRM, MS Society has
achieved benefits such as: Eliminated data redundancies and
streamlined operations, reduced administrative burdens and achieved
significant staff time savings Helped support a 7,500 percent
increase over six years in funds raised online Reduced operational
costs by more than $200,000 Increased online fundraising capacity
for event participants Reduced tax receipting cycles by 50 percent
�Donors, participants, and volunteers are the lifeblood of a
charitable organization,� notes Arbuthnot. �Being able to provide
accurate information and easy access to data helps with the
retention of all these stakeholders. Our people needed a system
that is easy to use and allows for instant results. We are meeting
these critical needs with Pivotal CRM.� Furthermore, flexibility
and cost were a critical aspect of the process. The Society took a
close look at the implementation of Pivotal CRM in two other
not-for-profit organizations and was immediately impressed with the
system�s customization. �The flexibility and ease of the
customization were the most important reasons for selecting Pivotal
CRM. Considering our limited resources, I don�t think we would have
been able to achieve anywhere near the same level of customization
with any other product,� said Arbuthnot. �We are very pleased that
this leading non-profit organization is achieving such impressive
results with Pivotal CRM,� said Eric Musser, CEO of CDC Software.
�Pivotal CRM has long been recognized for its rich functionality,
significant flexibility and easy customization capabilities and the
measured success at the MS Society is an outstanding example of the
value we help to create for our customers with this and our other
unique solutions. We are proud to play such a critical role in
helping the MS Society realize their goals for business growth and
improvements in efficiency.� About Pivotal CRM Pivotal CRM helps
organizations create superior customer experiences and offers rich
functionality, a highly flexible application platform, a full
customer relationship management application suite, and
best-in-class customization abilities, all with a low total cost of
ownership. The Pivotal CRM software suite includes a powerful
application platform and additional capabilities in analytics,
mobile CRM, partner management and marketing automation. Designed
to produce meaningful increases in revenues, margins, and customer
loyalty, Pivotal CRM is used by more than 2,000 companies around
the world. For more information about Pivotal CRM, please visit
www.pivotalcrm.com. About CDC Software CDC Software, The
Customer-Driven Company�, is a provider of enterprise software
applications designed to help organizations deliver a superior
customer experience while increasing efficiencies and
profitability. CDC Software's product suite includes: CDC Factory
(manufacturing operations management), Ross ERP (enterprise
resource planning) and SCM (supply chain management), CDC Supply
Chain (supply chain management, warehouse management and order
management), Pivotal CRM and Saratoga CRM (customer relationship
management), CDC MarketFirst (marketing automation and lead
management), Respond (customer complaint and feedback management),
c360 CRM add-on products, industry solutions and development tools
for the Microsoft Dynamics CRM platform, Platinum HRM (human
resources) and business analytics solutions. These
industry-specific solutions are used by more than 6,000 customers
worldwide within the manufacturing, financial services, health
care, home building, real estate, and wholesale and retail
distribution industries. The company completes its offerings with a
full continuum of services that span the life cycle of technology
and software applications, including implementation, project
consulting, outsourced business services, application management
and offshore development. CDC Software is the enterprise software
unit of CDC Corporation (NASDAQ: CHINA) and is ranked number 12 on
the MBT 2007 Global 100 List of Enterprise and Supply Chain
Management Application vendors. For more information, please visit
www.cdcsoftware.com. About CDC Corporation The CDC family of
companies includes CDC Software focused on enterprise software
applications and services, CDC Games focused on online games, and
China.com focused on portals for the greater China markets. For
more information about CDC Corporation (NASDAQ: CHINA), please
visit www.cdccorporation.net. About multiple sclerosis and the
Multiple Sclerosis Society of Canada Multiple sclerosis (MS) is a
chronic, often disabling disease of the brain and spinal cord. It
is the most common neurological disease of young adults in Canada.
Most people with MS are diagnosed between the ages of 15-40, and
the unpredictable effects of MS last for the rest of their lives.
The MS Society is the highest per capita funder of MS research in
the world and also provides services to people with MS and their
families. Please visit www.mssociety.ca for more information.
Cautionary Note Regarding Forward-Looking Statements This press
release includes "forward-looking statements" within the meaning of
the United States Private Securities Litigation Reform Act of 1995,
and includes statements relating to the ability of Pivotal CRM to
address the needs of organizations such as the ability to improve
efficiencies, improve customer service, drive cost savings and
competitive advantage. These statements are based on management's
current expectations and are subject to risks and uncertainties and
changes in circumstances. There are important factors that could
cause actual results to differ materially from those anticipated in
the forward looking statements including, among others: the
continued ability of Pivotal CRM solutions to address requirements
of non-profit organizations; demand for and market acceptance of
new and existing CRM solutions; development of new functionalities
which would allow organizations to compete more effectively and
changes in the type of information required to compete in their
respective industries. Further information on risks or other
factors that could cause results to differ is detailed in filings
or submissions with the United States Securities and Exchange
Commission made by CDC Corporation in its Annual Report for the
year ended December 31, 2006 on Form 20-F filed on July 2, 2007.
All forward-looking statements included in this press release are
based upon information available to management as of the date of
the press release, and you are cautioned not to place undue
reliance on any forward-looking statements which speak only as of
the date of this press release. The company assumes no obligation
to update or alter the forward looking statements whether as a
result of new information, future events or otherwise.
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