CDC Software's Pivotal CRM Helps Evangelical Christian Credit Union Improve Collaboration and Increase Client Acquisition and Re
03 June 2008 - 8:40PM
Business Wire
CDC Software, a wholly-owned subsidiary of CDC Corporation (NASDAQ:
CHINA) and a provider of industry-specific enterprise software and
services, announced today that Evangelical Christian Credit Union
(ECCU) has increased client retention and acquisition, and improved
collaboration and communication after implementing Pivotal CRM for
Financial Services. �We�ve recognized that our success is dependent
upon our ability to strengthen and retain relationships with our
existing customers,� says Alan Weisenberger, ECCU�s vice president
of technology services. �Pivotal CRM gives us a platform to help
enable every interaction, from acquisition through the entire
customer life-cycle to deliver consistently on our brand promise.
We gain insights through the Pivotal system that allow us to
understand our customers more fully, serve them better, and thus
establish loyalty so we can retain them longer. Also, that same
comprehensive view of the customer enhances our customer
acquisition processes by helping us understand important factors
like share-of-wallet and network relationships.� ECCU is a banking
resource for churches, Christian schools and other evangelical
ministries throughout the U.S. Although ECCU primarily serves
organizations rather than individuals, many of its individual
members are also part of one or more of these organizations, and
many of the organizations have ties to each other. As a result of
these complex, multi-layered interconnections, as well as ECCU�s
rapid growth, the credit union knew it needed an industry-specific
technology for more effective management of their customer
relationships. After a thorough search of the CRM market, ECCU
determined that Pivotal CRM for Financial Services could better
support the commercial orientation of the credit union and manage
the complex member relationships without significant customization.
�The out-of-the-box functionality for commercial banking
significantly reduced the need for customization. The rich
functionality in addition to the ease and flexibility of Pivotal
CRM helped us achieve almost 100% user adoption very quickly,� said
Weisenberger. Furthermore, by implementing Pivotal CRM for
Financial Services, ECCU has improved collaboration and
communication in and among its front-line sales force, as well as a
variety of sales support users making it easy for any user to go
into the system and see the status of a transaction. Now, ECCU�s
mobile sales people can access information at their own
convenience, sitting in a hotel room, for example, rather than
emailing an in-house support person and waiting for a response,
which might not arrive until the next morning. Management at ECCU
also benefits from Pivotal CRM. �With Pivotal CRM, our sales
management has one place to go to assess the status of our sales
pipeline at the enterprise level, by individual sales rep, or
various other criteria. We can see trends on a chart and drill down
to see the specific opportunities that make up the projected
numbers,� said Weisenberger. Weisenberger concluded, �Pivotal CRM
is a vital part of our credit union�s future growth. Without
Pivotal CRM, we believe we would be constrained in our ability to
acquire new customers and provide the personalized services needed
to delight and retain our current customers.� About Pivotal CRM for
Financial Services Pivotal CRM enables clear, competitive
differentiation by addressing the customer-facing needs of
financial services enterprises in the capital markets, commercial
and private banking, institutional asset management, and retail
asset management industries. The solution is a highly flexible,
best-in-class suite of CRM applications that are easily adapted to
model the business practices that make each company unique. The
Pivotal CRM software suite includes a powerful application platform
and additional capabilities in analytics, mobile CRM, partner
management and marketing automation. Designed to produce meaningful
increases in revenues, margins, and customer loyalty, Pivotal CRM
is used by more than 2,000 companies around the world including
Allianz Dresdner Asset Management, Farm Credit Services of America,
Federal Home Loan Bank of Atlanta, Julius Baer Investment
Management, Mellon Asset Management, Morgan Keegan & Company,
Vantage Credit Union, Visa International Asia Pacific and The
Ziegler Companies. For more information about Pivotal CRM for
Financial Services, please visit www.pivotal.com/FinancialServices.
About Evangelical Christian Credit Union ECCU began operations as
the Conservative Baptist Credit Union of Southern California,
merging with the Association of Christian Schools International
Credit Union in 1984 and broadening its field of membership to
become ECCU. Since that time, it has continued to grow at a rapid
pace, today employing approximately 300 people and representing
nearly $3 billion in total assets under management. ECCU is the
banking resource for churches, Christian schools, and other
evangelical ministries nationwide. They also serve missionaries in
more than 100 countries around the world. While its business focus
is providing financial services to evangelical organizations, the
credit union does provide personal banking services such as savings
and checking accounts to individual members and their families. For
more than 40 years ECCU�s members and employees have shared a
commitment to the mission of making evangelical Christian
ministries more effective. About CDC Software CDC Software, The
Customer-Driven Company�, is a provider of enterprise software
applications designed to help organizations deliver a superior
customer experience while increasing efficiencies and
profitability. CDC Software's product suite includes: CDC Factory
(manufacturing operations management), Ross ERP (enterprise
resource planning) and SCM (supply chain management), CDC Supply
Chain (supply chain management, warehouse management and order
management), Pivotal CRM and Saratoga CRM (customer relationship
management), CDC MarketFirst (marketing automation and lead
management), Respond (customer complaint and feedback management),
c360 CRM add-on products, industry solutions and development tools
for the Microsoft Dynamics CRM platform, Platinum HRM (human
resources) and business analytics solutions. These
industry-specific solutions are used by more than 6,000 customers
worldwide within the manufacturing, financial services, health
care, home building, real estate, and wholesale and retail
distribution industries. The company completes its offerings with a
full continuum of services that span the life cycle of technology
and software applications, including implementation, project
consulting, outsourced business services, application management
and offshore development. CDC Software is the enterprise software
unit of CDC Corporation (NASDAQ: CHINA) and is ranked number 12 on
the MBT 2007 Global 100 List of Enterprise and Supply Chain
Management Application vendors. For more information, please visit
www.cdcsoftware.com. About CDC Corporation The CDC family of
companies includes CDC Software focused on enterprise software
applications and services, CDC Games focused on online games, and
China.com focused on portals for the greater China markets. For
more information about CDC Corporation (NASDAQ: CHINA), please
visit www.cdccorporation.net. Cautionary Note Regarding
Forward-Looking Statements This press release includes
"forward-looking statements" within the meaning of the United
States Private Securities Litigation Reform Act of 1995, and
includes statements relating to our beliefs regarding the
capabilities of Pivotal CRM for Financial Services and benefits of
using it, including increases in service levels, customer
retention, customer acquisition, increased collaboration and
strengthening relationships, clarity of information and insight,
better understanding of customers and their needs, the flexibility,
ease of use and user adoption of Pivotal CRM for Financial
Services, beliefs regarding the contribution of Pivotal CRM to
future growth of an organization, beliefs regarding factors for
success in the credit union industry, and the ability of Pivotal
CRM to address the needs of organizations such as the ability to
improve efficiencies, improve customer service, drive cost savings
and competitive advantage. These statements are based on
management's current expectations and are subject to risks and
uncertainties and changes in circumstances. There are important
factors that could cause actual results to differ materially from
those anticipated in the forward looking statements including,
among others: the continued ability of Pivotal CRM solutions to
address requirements of non-profit organizations; demand for and
market acceptance of new and existing CRM solutions; development of
new functionalities which would allow organizations to compete more
effectively and changes in the type of information required to
compete in their respective industries. Further information on
risks or other factors that could cause results to differ is
detailed in filings or submissions with the United States
Securities and Exchange Commission made by CDC Corporation in its
Annual Report for the year ended December 31, 2006 on Form 20-F
filed on July 2, 2007. All forward-looking statements included in
this press release are based upon information available to
management as of the date of the press release, and you are
cautioned not to place undue reliance on any forward-looking
statements which speak only as of the date of this press release.
The company assumes no obligation to update or alter the forward
looking statements whether as a result of new information, future
events or otherwise.
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